SWOT Analysis of Wal-Mart - Case Study Example

To sustain future growth; Wal-Mart should increase its presence in these markets that include Brazil, India, China and Mexico.
The rise in acceptance of the company’s label products, which has experienced an increase of over 40% for the past ten years or so, is another opportunity. Therefore, to earn higher profit margins, Wal-Mart should hike the number of private label products, which are sold at the company’s store. Another opportunity that Wal-Mart has is to expand the grocery stores in order to earn more income since there is a current trend of consuming healthier food thus increasing the demand for grocery products.

The growth of online shopping is also an opportunity. Wal-Mart should seize this opportunity to increase its profits; considering that, Wal-Mart is the largest offline retailer and in 2001, the retail sector of online grew by 4.7% in the US, hitting $197 billion. The company can reach plenty of customers using this technique thus increasing its revenues. Read More