Management Strategy - Research Paper Example

Apple was founded in 1976 and the main business idea was to sell personal computers. Being the second largest information technology company by revenue after Samsung, Apple which employs more than 72,000 workers operates 425 retail stores. The company which operates in 14 countries has annual revenue of $182 billion. This paper seeks to discuss the strategic plan for Apple by analyzing its strategy formulation, social responsibility, environmental scanning, and structural leadership among other aspects of the company.

A strategic plan is a well documented procedure which is used to communicate with a firm for attainment of goals. The document contains the actions which are used to attain the goals. Additionally, it includes other critical elements that the organization uses during planning. Apple strategic plan is standardized products which attracts the customers globally. Apple also ensures that it keeps loyal customers and encouraging innovation to remain competitive in the market. Apple Company has introduced small and respectable tablets which are best in the market and they do not pollute the environment.

Through the use of ipad Mini, Apple has been able to enter the market with small tablets which are respectable and fit in the ecosystem. As compared to Amazon and Google Apple has been able to come up with Operating System (OS) which is unique from that one of Android with a price which is fair to the customers. The strategic plan has been used to attract the customers (Lesca 13). Additionally, innovation of ipad Mini has made Apple to get the opportunity to attract more customers locally and globally (Calkins, 2012).

Due to its emphasis on maintaining ecosystem, Apple has also attained attraction which makes it competitive from competitors like Amazon and Google. Strategic management is a process which is continuous and used for planning, monitoring, analyzing and assessing all what is required for the