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Strategic Analysis - Research Paper Example

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Strategic analysis is a systematic, logical and objective approach for making key decisions in and organization. It put together both quantitative and qualitative information is a manner that permits effective decisions to be arrived at under uncertain conditions…
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Strategic Analysis
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It is best known for its Office software and Windows. It also develops and produces consumer electronics like game system and tablets. It is easily accessible thus making people hear, see and use technology. The company aims at enabling businesses and people worldwide to realize their full potential, a mission that they have succeeded in realizing. Nearly all businesses and individuals use their products. There are committed to their customers as they strive to design technology that is easily accessible to everybody. It is one of the industry leaders in building safe and easy to use products.

Facebook, Inc., on the other hand, is an internet company that operates the social networking website Facebook. It is world’s largest social networking website with more than one billion active monthly users. It aims at making the world more connected and open, a mission that it has realized due to the rising number of Facebook users. It has offered people the power to share information.

The CPM analysis shows that Microsoft is the leading player in the industry. It has relative strengths in market share, product quality, product design and price competitive. On the other hand, Google Inc. prevails in innovative culture and product quality. Oracle Corporations is the weakest of them all. It does not have any relative strength against the rivals in the industry. The companies, therefore, need to create strategies in accordance with their strengths and weakness and enhance their ratings in the most crucial areas of the industry. ...Download file to see next pagesRead More
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