Competitive&strategic analysis - Essay Example

Competitive and Strategic Analysis Internal decision-making Decision-making is vital in any organization in this competitive market, and it should involve both the employees and the employer (Fleisher & Babette 24). For this reason, the decision-making process should not come from top because for any company’s success, it is important to embrace the employees’ contributions or ideas. The most urgent decision required for this company required to ensure its competitive advantage involves its marketing strategies.

Marketing strategies equally influence the consumer decision making in all ways. This shows by the amount of financial plan normally set aside by all organizations. A study by Fleisher and Babette (20) posits that a marketing manager requires applying strategic positioning through serious inventions. He requires coming up with new services by keeping up with the market trends. This is not easy because it calls for a lot of creativity and learning the competitor’s operations. The company as a whole requires understanding the market trends in order to set a strategic position.

This includes thorough research from the competitors and from the consumers. This success can only happen through enhancing this company’s online marketing which lacks in the company. It should create strong websites with relevant information both existing and potential in relation to marketing. The company should set aside some funds in order to create a strong online presence through wed-designs and development. This is because research shows that 97% of the consumers use the web to search for local and international businesses.

After creating the website, the company should consider its Search Engine Optimization (SEO) since study shows that 80% consumers use it for researching products (Fleischer & Babette 30). Every company requires harmonized decision-making, and it is important to include all employees in decision-making. Online marketing is the most popular marketing strategy in the current business world. For this reason, this company requires coming up with a strong internet presence in order to capture a larger clientele.

Works CitedFleisher, Craig S, and Babette E. Bensoussan. Business and Competitive Analysis: Effective Application of New and Classic Methods. Philadelphia, Pa: Wharton School, 2007. Print.