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1.For a hospitality or tourism organisation of your choice, carry out a PESTLE analysis and identify key drivers for change. 2.What is the difference between resources and competencies Discuss how strategic capabilities contribute to competitive advantag - Essay Example

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The company has been rendering its services since 1978. Due to its attractive packages for mass market, Simply Travel has gained a large…
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1.For a hospitality or tourism organisation of your choice, carry out a PESTLE analysis and identify key drivers for change. 2.What is the difference between resources and competencies Discuss how strategic capabilities contribute to competitive advantag
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Download file to see previous pages el include accommodation, airport taxes, flights and transfers, meals and breakfast as well as other service through its representatives (Simply Travel, n.d.).
The external macro-environment pertaining to Simply Travel includes the factors related to Political, Economic, Social, Technological, Environmental and Legal. PESTEL analysis of Simply Travel has been briefly mentioned below.
It can be noticed that political environment of England is rather stable. Despite of that, governmental regulations and taxation policies regarding the increment of oil prices has influenced the purchasing power of individuals. Other political factors which can affect the business of Simply Travel include proposals evolving for taxes on aviation fuel as well as Value Added Tax on air tickets.
In 2004, inflation rate in U.K fell to 1.3% which is a good sign for the economy of the country. Economic Factors include low inflation rate and low unemployment rate. Individuals have high job security and this factor induces their spending.
Advancements in technological innovations has been occurring in the market of U.K. Trend of buying through internet has been vastly observed. People book for their tickets and holidays through internet. Due to this factor, Simply Travel has new opportunity of making customers through online marketing.
Resources are defined as all the available production or economic factors that help in undertaking or accomplishing the desired outcomes of an organization. The most basic resources which are utilized for conducting business operations include land, labor and capital. Other types of resources which are used to facilitate the business operations include energy, management, time, expertise, entrepreneurship and information (Investopedia, n.d.).
Competencies are defined as the ability of the firm to perform an activity better than its other activities. A competency generally resides in the human resource or activities of the firm and not in terms of physical ...Download file to see next pagesRead More
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