Free

Corporate-Level Strategies - Essay Example

Comments (0) Cite this document
Summary
The fast food industry has a large number of companies that heighten the level of competition. For a firm to survive, it needs corporate strategies that are strong enough to maintain its market. The…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.5% of users find it useful
Corporate-Level Strategies
Read TextPreview

Extract of sample "Corporate-Level Strategies"

Chipotle’s Corporate Level Strategies Chipotle’s Corporate Level Strategies Chipotle is one of the most successful fast food companies in the country. The fast food industry has a large number of companies that heighten the level of competition. For a firm to survive, it needs corporate strategies that are strong enough to maintain its market. The company uses various corporate level strategies to retain competitive advantage. The strategies include diversification, effective financial management, and human resource management.
A low-level diversification strategy enables a company to concentrate on the strong brands (Hoskisson, Hitt & Ireland, 2008). Most of the firm’s activities concentrate on its major brand, the Mexican Grill, which generates approximately 95% of Chipotle’s revenue. The firm couples the strategy with the slogan ‘food with integrity’ to imply its commitment to offer customers a unique experience at its restaurants while considering the local community, animals and the environment. By so doing, the company creates a good reputation thus maintaining its customers.
The company engages in effective financial management to ensure that the company can fund its operations without using debt financing. The company maintains a debt ratio of 23% that implies that the value of assets is higher than liabilities. The situation means that the firm can easily offset its debts without debt financing that would otherwise increase costs (Paiz et al., 2011).
Chipotle hires highly qualified and talented staff with a broad array of professional skills to execute the company’s objectives. A motivated human resource forms strong competitive advantage for the company. One of the strategies to motivate employees include the “people first” culture that extends to granting leave to employees during public holidays when competitors are open.
From the analysis, it is evident that Chipotle corporate strategies work and enable it to survive the fierce competition from well-established companies such as Yum! Brands and McDonalds. Strategies such as differentiation, financial management and good human resource strategies are responsible for its success.
Reference
Hoskisson, R. E., Hitt, M. A., & Ireland, R. D. (2008). Competing for advantage. Princeton, N.J: Recording for the Blind & Dyslexic.
Paiz, E., Anderson, D., Barone, R., Bollinger, B., Calderon, K., Lin, F., & Toguchi, M. (2011). Analysis of Strategic move by Chipotle. München: GRIN Verlag. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Corporate-Level Strategies Essay Example | Topics and Well Written Essays - 250 words”, n.d.)
Corporate-Level Strategies Essay Example | Topics and Well Written Essays - 250 words. Retrieved from https://studentshare.org/management/1664628-corporate-level-strategies
(Corporate-Level Strategies Essay Example | Topics and Well Written Essays - 250 Words)
Corporate-Level Strategies Essay Example | Topics and Well Written Essays - 250 Words. https://studentshare.org/management/1664628-corporate-level-strategies.
“Corporate-Level Strategies Essay Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.org/management/1664628-corporate-level-strategies.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Corporate-Level Strategies

Smith Radiators Organizational Strategy

7 Pages(1750 words)Essay

Marketing

10 Pages(2500 words)Essay

Sprung rhythm in The Windhover by Gerard Manley Hopkins

2 Pages(500 words)Essay

Unemployment and Government Intervention Strategies

4 Pages(1000 words)Research Paper

PepsiCo Business Level and Corporate Level Strategies

...Introduction In the soft drinks industry competition between the Coca Cola and Pepsi is cut throat. With the advent of globalization, it is necessary to come up with appropriate strategies so as to acquire a competitive advantage over rivals. Furthermore, the emergence of the rising markets in former developing countries presents an opportunity for expansion into these countries and also developing nations. Companies mainly employ strategies at the functional, business and corporate levels in order to stay ahead in business. The popularity of soft drinks is evident given the fact that they can be found in virtually all corners of the globe. Soft drinks are mainly...
6 Pages(1500 words)Research Paper

Business-Level and Corporate-Level Strategies

...? Business-Level and Corporate-Level Strategies Question AT&T Inc. is one of the leading US based multinational telecommunication organization headquartered in Texas. The organization is the largest provider of both fixed telephone and mobile telephone in US. Moreover, it provides the organization provides effective broadband subscription television services. AT&T recognized as the 21st largest global organization in terms of market value. The organization developed a global client base of 243 million subscribers through its effective business level strategy (Hitt & Ireland, 2008). The organization represents the actual market penetration...
6 Pages(1500 words)Essay

Ballet Don Quixote

3 Pages(750 words)Essay

Business-Level and Corporate-Level Strategies

...Running head: business-level and corporate-level strategies 5th August Introduction AT&T Incorporation is an American based firm that deals with telecommunication brands locally and in the international markets. Being headquartered in Whitacre Tower, Texas, the company is the largest provider of fixed telephone in US. Having originated from Bell Telephone Company that was founded by Alexander Bell, AT&T has invested in production of quality services that have made it to increase its revenue in the US and in the global market. Some of the key products that the company produces include fixed lines, mobile telephony, digital television, broadband and fixed line internet services. Additionally, the merger and acquisition strategies... of its...
6 Pages(1500 words)Essay

Human Resources Policies and Management

7 Pages(1750 words)Research Paper

Discussion 1 Week 6 Corporate-level Strategies

...Corporate Level Strategies al Affiliation Corporate Level Strategies From the e-Activity, analyze the essential manner in which the new Southwest-AirTran merger and resulting low-cost structure strategy could maximize both companies long-term profitability. Support your response with at least two (2) examples that illustrate the manner in which each company would avoid risks associated with becoming too dependent upon its corporate partner. After watching the video, the new Southwest-AirTran merger and resulting low-cost structure strategy could maximize both companies long-term...
1 Pages(250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Corporate-Level Strategies for FREE!

Contact Us