Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Summary of - Article Example

Comments (0) Cite this document
Sports such as soccer enjoy a huge fan base and this has seen a significant rise in the financial values of sponsoring sports. Sponsorship activities…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.6% of users find it useful
Summary of article
Read TextPreview

Extract of sample "Summary of"

Running Head: Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer. Department Subject
Authors of the article critically examine sports sponsorship programs as well as the lessons particularly from soccer in England. Sports such as soccer enjoy a huge fan base and this has seen a significant rise in the financial values of sponsoring sports. Sponsorship activities in sport are on the upward trend and globally they are projected to rich $25 billion in the near future. Corporates want to associate with sports especially soccer for publicity reasons and this has seen a rise in shirt sponsorship contracts which involve corporates paying some fee for their logos to be printed on shirts as well as advertising on the fields of play.
A rather shortsighted tendency exists where clubs look at the contracts as an easy source of revenue while clubs also go into the contracts as a tactic for marketing communication. The objective from both parties ought to be building relationships, acquisition and development of resources and strategy for networking. But many corporates as well as clubs have continued to view the sponsorship contracts as short-term hence failing to strategically evaluate the kind of contracts they go into. Corporates in most cases have tendencies of hurrying into contracts with clubs without proper negotiations, hence failing develop and manage the relationships.
There is therefore a need to proactively monitor the contracts on the side of sponsors especially, negotiate properly, enter the contracts for reasons more than just communication, make rational decisions on the same and ultimately enter into relationships that add value. With growth in value of sponsorship programs not being questionable organizations must think broadly and consider the contracts as strategy, networking and relationship building avenues. There is a need to leave the short-term perspective of the transactions and embrace a long-term value approach in signing the sponsorship contracts.
1. Chadwick, S., & Thwaites, D. (2005). Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer. Journal Of Advertising Research, 45(3), 328-338. Read More
Cite this document
  • APA
  • MLA
(“Summary of article Example | Topics and Well Written Essays - 250 words”, n.d.)
Summary of article Example | Topics and Well Written Essays - 250 words. Retrieved from
(Summary of Article Example | Topics and Well Written Essays - 250 Words)
Summary of Article Example | Topics and Well Written Essays - 250 Words.
“Summary of Article Example | Topics and Well Written Essays - 250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Summary of article

Article summary

... Article Summary Moreno et al. ed the article en d Short-Term Music Training Enhances Verbal Intelligence and Executive Function in 2011. Researchers investigate on questions related to transfer from music and visual-art training to children’s performance on specific subjects of verbal and spatial intelligence and executive function, whether training programs would influence executive function, and whether there are links between training programs and changes in verbal or spatial intelligence mediated by changes in executive function (Moreno, et al., 2). In line with the subject of investigation, the researchers formulate four hypotheses, among of which are: music training would improve verbal intelligence independently of spatial...
5 Pages(1250 words)Article

Article Summary

...?Plastic Sex-Roles in the Common Goby: The Effect of Nest Availability (A Summary) This study of Borg, Forsgren, and Magnhagen (105-115) is about theeffects of nest site availability on reproductive behavior in the common goby (Pomatoschistus microps). Common goby is a small short-lived marine fish having a conventional sex role--that with which the male goby builds nests under empty bivalve shells and cares for the eggs--thus, the availability of good nest sites is an important factor for reproduction. The study was conducted to see if there is a change in sex-roles, related to an environmental-induced change in operational sex ratio, utilizing an experimental artificial nest material in the field situation. More...
2 Pages(500 words)Assignment

Summary of Article on Current Business Issue

...? The United s has been in turmoil in terms of job creation since the recession of 2008-2009 hit America and the rest of the world. The article “Want Job Creation” Small Business, the Road to Recovery discusses the current situation unemployment dilemma in the United States band how small businesses can contribute to spur job creation in America. The author of the article critically examines the governmental figures in terms of unemployment. His claim is that the official governmental data in terms of employment is skewed because the figures that claim that another 80,000 new jobs were added into the United States economy does not take into consideration the new entrants into the job market. Each year...
3 Pages(750 words)Article

Article summary

...Looking At Sex In A Larger Way Article Summary In the article "China's film furror draws attention to changing mores", Peter Ford of The Christian Science Monitor looks into the issue of discussing issues of sex as it comes to mainstream media. Ford mentions a movie titled 'Curse of the Golden Flower' which has numerous examples of the human form being exposed for the purpose of attracting the audience. Taken directly from the article, "A pile of steamed buns," fumed one establishment critic. A mother complained to China Daily newspaper that she had been obliged to repeatedly cover her 5-year-old son's eyes as they watched the movie. "I told him to do so with his own...
2 Pages(500 words)Essay

Summary of article Diversity does not apply to companies' executives

...Summary of article Diversity does not apply to companies' executives Carol Kleiman, in her article Diversity does not apply to companies' executives, examines how far the concept of diversity has gone into the hiring practices of companies in the United States. In this context, Kleiman defines diversity as 'the equal hiring and promoting of women, minorities, disabled and gay employees in the workplace.'1 The writer uses the views of Susan Holland, president of Holland Rusk & Associates, a Chicago based executive search firm, to elaborate on the current practices. Holland, who has been in the recruiting business for the past twenty years, finds the term still evolving. Hiring from diverse backgrounds started as a practice against... can do...
1 Pages(250 words)Essay

German unification

6 Pages(1500 words)Essay

Human resources paper

2 Pages(500 words)Essay


5 Pages(1250 words)Research Paper

Summary of Article Related to Global Water Crisis

...Summary of Article related to Global Water Crisis The paper is about summery of Sandra Postel’s (2010) article ‘Will There Be Enough?’ The article is all about increasing trend of scarcity of water resources in the world. In this article, the main focus of the writer is on the reason and cause behind water scarcity and how people can control the same by altering their own habit. With the development of science and technology along with development of human civilization there is a high degree of risk in the world that there will be shortage of water in coming future. Although 2/3rd of the world is covered with water but increasing unplanned use of the...
1 Pages(250 words)Essay

Summary of article

...Enterprise Risk Management Corporate risk management is a function responsible for insurance, hedging of financial exposures as well as deal with risks like operational, strategic, and reputational risks. In most organization, the Chief Risk Officer directs this function. The purpose of this article is to analyze Enterprise Risk Management and provide a clear picture on how organizations can prevent and deal with risk to become successful. Companies that are successful in the implementation of Enterprise Risk Management (ERM) have a competitive advantage over those companies that manage risks individually. ERM creates value to shareholders at the macro and micro levels by enabling senior management manage the risk return...
2 Pages(500 words)Book Report/Review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Article on topic Summary of article for FREE!

Contact Us