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The business strategy of Walmart - Admission/Application Essay Example

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The business organization first began by selling its products cheaply, when compared to majority of its competitors. Wal-Mart opened its first store on the 2nd of July 1962, in a place called…
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Download file to see previous pages -Mart managed to list its shares in the New York stock exchange, raising considerable capital to facilitate its expansionist strategies (Parnell, 32).
Mr. Walton also allowed his employees to own a substantial amount of shares in his company. This is by allowing them to purchase the stocks of the company through their salaries. Wal-Mart is also the first company to reach a sales record of 1.2 billion dollars, and this occurred in a period of 17 years (Copeland and Christine, 18). Furthermore, for purposes of improving its business operations, Wal-Mart was able to build a computer center. This was for purposes of improving communication between its employees, and the management of the company. Computerization of its system enabled the company to increase the sale of its profits, and this is through efficiency in the production of its services (Hill and Gareth, 58).
The company began an aggressive expansion strategy in the periods of the 1980s. This is by opening a series of branches, including the establishment of the Wal-Mart Supercenter. One of the mission and goals of the company is to increase the level of shopping by selling products of good quality, at affordable prices (Hill and Gareth, 60). Wal-Mart is one of the retailing stores that sales its products at very affordable and realistic prices. The mission of the company is to be a leading retail organization in United States, and the world. The company values honesty, integrity, and good ethical practice, while carrying out its business affairs.
It is possible to analyze the external environment of this organization through the use of the Porters Five Force analysis system (Rudrabasavaraj, 33). These are threats of new entrants, powers of the organization suppliers, threats of existing substitute products, and rivalry that exists amongst its competitors. Threat of new entrants is very high in this case of Wal-Mart (Hill and Gareth, 58). This is because the retailing industry normally attracts a lot of ...Download file to see next pagesRead More
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