Harlequin Enterprises: The MIRA Decision case study - Essay Example

Harlequin Enterprises The Harlequin decision case study provides a broad basis over which a number of issues can be painted. Harlequin should consider the implementation of the Mira to ensure steady growth of shares. Essentially, pricing strategy can only be relevant for some time, but there is a need to establish proper guidelines that ensure long-term solutions to profitability. Harlequin’s VRIO analysis can be viewed from a perspective that most of the editors have skilled professionals, who can produce consistent and quality products (Mark, 2004).

It is not easy to imitate what Harlequin is done for the simple reason that they are single market based on the extent and produce a similar brand in the market. However, competitors can imitate what Harlequin does by introducing the single series items, and also, diversifying the products to the extent that the company is left with few options to make an impact in the market. The company has the necessary capabilities to compete in the market; however, with the growing competition and the diversification mode adopted by competitors, it may be difficult to sufficiently deal with completion in the market.

The only way Harlequin can stir up a competitive advantage is to diversify on different fronts (Mark, 2004). First, diversification is essential in the in the production of materials and secondly, the company should consider the acquisition of entities with a history of diversification and make use of the opportunities provided (Mark, 2004). The principle agenda is to ensure that Harlequin does not experience low shares in the market and the idea is to have an advanced Mira system that opens up the company to new possibilities.

ReferenceMark, K. (2004). Copy of Case 1-3: Harlequin Enterprises: The MIRA Decision. Richard Ivey School of business. University of Western Ontario. Ivey Publishing.