Sun shines enterprise - Case Study Example

Sunshine’s Enterprise Case Study Sunshine Enterprise Case Study Sunshine Enterprise runs a chain of restaurants in several locations. A SWOT analysis is quite advantageous to a business venture because it enables the company to achieve the goals and objectives set by the company. A SWOT analysis can be identified as a strategic plan which is used to evaluate the threats, strengths, opportunities and limitations that a business venture faces (Fine, 2009). This paper will critically discuss a SWOT analysis based on Sunshine’s case study.

As a business venture, Sunshine Enterprise should identify some of the main internal and external factors impacting the business in order to accomplish the set objectives (Fine, 2009). Sunshine faces numerous threats, strengths, opportunities and limitations the business venture is faced with. Sunshine enterprise operates a chain of restaurants in various locations. These restaurants are managed by Abby, who is the manager of the business. He is responsible for scrutinizing the quality of services offered by the workforce in the company.

This has significantly enabled the company to expand continuously. This is because they have the ability to address the complaints and reactions of the customers, hence maintaining better and quality services. On the other hand, Sunshine enterprise is faced with numerous limitations. For example, the company is solely managed by one individual, who is the manager of the business venture. This is a limitation because it is extremely hard to manage the quality of services provided in six restaurants by oneself (Fine, 2009).

Therefore, they should consider hiring several staff members to maintain the quality of services provided in the company. In addition, Sunshine has a vast opportunity in the business world. This is because they have the ability to expand the business. The current case study asserts that the company runs six restaurants in various locations. The company can use the profit generated from these six restaurants to expand the business by setting up more restaurants in other locations. The company can also consider rewarding their employees in order to maintain the quality of services provided (Fine, 2009).

This can involve the provision of incentives in the form of rewards. The company also faces various threats in the business world. Sunshine Enterprise faces a considerable threat in delivering quality services based on the small number of employees in the company (Fine, 2009). The company should consider increasing the number of staff members to improve the quality of services provided in the restaurants. ReferencesFine, L. (2009). The SWOT analysis: Using your strength to overcome weaknesses, using opportunities to overcome threats.

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