Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Bowmore Islay Single Malt Scotch - Case Study Example

Comments (0) Cite this document
Bowmore Distillery on Islay Island can be said to be one of the oldest, if not the oldest, distilleries in Scotland. This is because it is claimed that the distillery has been in operation since the year 1779. That gives it a history spanning at least two hundred years…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.4% of users find it useful
Bowmore Islay Single Malt Scotch
Read TextPreview

Extract of sample "Bowmore Islay Single Malt Scotch"

Download file to see previous pages This distillery is famed for its single malt scotch whiskey. Rather than marketing a blended scotch whiskey, Bowmore prides itself in marketing the best aged and single brandy whiskies. Their brand Bowmore Islay Single Malt Scotch is wildly famous not only in the united kingdom but also in other parts of the world like Japan and china.
The success of this brand can be attributed to the marketing strategies that had been adopted by the marketers of this distillery. One of them is creating a brand that is unique in quality. This means that the scotch is priced highly and this sets it apart from other run-of-the-mill scotches. The marketers have long realised that sophisticated consumers are looking for the expensive scotch and not necessarily the best scotch. As such, when a brand is able to combine expensive and good, it is bound to succeed. This is what Bowmore Distillery has done; they have produced a very expensive and a very good scotch whiskey.
This report is a culmination of a market research that was carried on Bowmore Islay Single Malt Scotch. It was commissioned by Bowmore Distilleries and conducted by this research outsourcing company. The major aim was to analyse the domestic and international markets of this brand. The aim of this research was to determine how these trends in the domestic and international markets may affect sales of the product. ...
1) definition of the problem of the study
2) methodology for the research
3) presentation of the findings of the research
a). an analysis of the domestic market
b). an analysis of the international market
c). competitor analysis at both international and domestic markets
d). impacts of the domestic and international market dynamics on sales of the product
e). Bowmore use of different market research methods to enter the African market
Problem of the Study
It has come to the realisation of the marketing department in Bowmore that the domestic sales have dropped below those of the international market. In fact, when the sales accrued from the international market increase at a high rate, those of the domestic market seem to decrease at a very low rate or stagnate at times. The executives of the distillery needed to know where this discrepancy was stemming from. Another impetus for this research was the fact that the marketing department wanted to launch the product into the African market. Kenya, a country in the eastern part of the continent, has been chosen as the entry point into the region. The executives needed to know the different types of marketing research that they can use to make inroads into this market.
Methodology of the Research
There are various methods that the researcher used to collect information for this study. Liang (2003) opines that the success of any market research lies on the methods that were used to execute it. If the research design was poor, this will be reflected in the findings of the research and vise versa. The accuracy of the research is of paramount importance given that the policy makers rely on the findings and recommendations to make their decisions. As such, if they are presented with a ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Bowmore Islay Single Malt Scotch Case Study Example | Topics and Well Written Essays - 3000 words”, n.d.)
Bowmore Islay Single Malt Scotch Case Study Example | Topics and Well Written Essays - 3000 words. Retrieved from
(Bowmore Islay Single Malt Scotch Case Study Example | Topics and Well Written Essays - 3000 Words)
Bowmore Islay Single Malt Scotch Case Study Example | Topics and Well Written Essays - 3000 Words.
“Bowmore Islay Single Malt Scotch Case Study Example | Topics and Well Written Essays - 3000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Bowmore Islay Single Malt Scotch

Single Market

...?The Single Market Introduction There are many countries in the world that work in diverse markets. EU did not start in a single economy. The European Union was once working in different currencies. This paper will tackle the Single Market of the European Union including its history and the different key players before it was established. Single Market, also known as the Internal Market, is a very well-known European Union project with an objective to mold Europe into a single economy and create free trade within the union. This influential project encompasses European Customs Union, the single currency and other policies which are proposed to unite the economy of EU into a single unit (“European Single Market”). The Treaty of Rome...
9 Pages(2250 words)Essay

Single Parenting

...? Type Type Your Type 18 May Single Parenting What Is Single Parenting? The meaning of single parenting is vital in developing an opinion about this phenomenon. A single parent family might be described as a family living together in a home where only one parent is present. This family, obviously, has one or more children and either the parents or any one of them is responsible for the kid(s). This situation can be reached with divorce, separation or break up after the relation without marriage. Though single parent families started originating in the early 1950's, they were at their peak somewhere around the late 1980's and 1990's. The main cause of a complete family being broken down into a single parent family was the death of a partner...
10 Pages(2500 words)Essay

Single-Case Design

...? Single-Case Design Introduction Scientists have attempted to understand complex human behaviour by following theoretical and/or practical approaches for many decades. For this reason, various types of research methods including experimental, theoretical and quasi-experimental designs have been developed. Along the history of scientific human studies, various research methods have been conceived and developed. For example, according to Tillman & Burns (2009), some scholars use rigorous research methods in order to minimise bias and errors in their research results, whereas others prefer using more flexible perspectives in this regard. In the context of this diversity, researchers should be cautious in selecting an appropriate research...
2 Pages(500 words)Essay

How malt liqour is bad for health

...? 14 May How malt liquor is bad for health? This paper is primarily based on a largely spoken and controversial issue regarding myriad ill effects produced on an individual’s health by malt liquor. This issue has been widely publicized through media and research reports with most of the results siding with the fact that the type of adverse effects produced by malt liquor are too significant and phenomenal to be overlooked. This paper is an effort to scrutinize and highlight those injurious effects while also comparing two popular malt beverage brands Joose and Four Loko, identifying major differences between them, and weighing the ill effects produced by one brand against those of other. The variety of injurious health effects produced...
6 Pages(1500 words)Research Paper

Analysis and Evaluation of Scotch Whisky Industry

... types: single grain, single malt or blended. When blended, Scotch comprises 60 percent to 85 percent grain whisky. Its alcohol content ranges from 40 percent to 95 percent by volume. The Scotch whisky industry directly employs about 10,000 people at over 100 distilleries in Scotland. Famous Grouse and Bell’s are the top brands of blended Scotch whisky in the UK. Imported whiskies account for only 4.0 per cent of spirits sales. Included in this category are Irish whiskey, US and Canadian whiskey and Indian whisky. US-produced corn whiskey (bourbon) has demonstrated solid growth in the United Kingdom, particularly among younger drinkers. Markets for Scotch whisky industry Scotch whisky accounts for majority of the exports, followed by vodka...
9 Pages(2250 words)Coursework

Single Parenting

...Running head: Single parents and deviant behavior Introduction It is very difficult to fully understand the development of human beings without considering the significance of family in a child's growth. The family institution plays a crucial role in a child's development; it is the basic unit that is responsible for nurturing the processes of socialization among the children. Traditionally, families constituting two parents have been considered to be the best in offering a child good parenthood, as they offer a good environment for the development of the child as compared to families of single mothers or fathers. There are some arguments that suggest that children usually try to model themselves with their parents and especially those...
9 Pages(2250 words)Essay

Single Parent

...BEING A SINGLE-PARENT, ITS ROLE AND EFFECTS Explore the effects of being a member of a single parent family on of the individuals. PAGESUMMARY I. Introduction II. Aims and Objectives III. Being a Single Parent a.) Balancing of work and family A-1.) Determine Your Financial Priorities A-2.) Identify Community Resources A-3.) Explore Employment Options A-4.) Coordinate With Friends and Family Members A-5.) Communicate A-6.) Take Time for Yourself IV. POINT OF DISCUSSION V. SIGNIFICANCE OF THE STUDY VI. BIBLIOGRAPHY I. INTRODUCTION Not all the individuals are part of a happy and a complete family. Some are a product of a broken family or a single-parent family. Today over 16 million children are living in a single-parent home. But this issue...
8 Pages(2000 words)Assignment

Differences between bourbon, scotch, and whiskey

... by the 17th century. These taxes led to the distillers to go underground for their operations. Even so, the business was high. The name ‘Whisky’ has been derived from the word gaelic uisge (usky, which went on to be mispronounced as whisky) – meaning ‘water of life’ (Heart of Scotland). Scotch Whisky is renowned for the fact that they are made only in Scotland. Whisky that is made in Scotland alone have the patented right to be referred to as ‘Scotch’. Also, the Scotch Whiskies are single malt and these are known for the smoothness and the style of distillation. The development process of Scotch Whisky is labor oriented and generally involves a high level of craftsmanship for the development of the end product ( Bourbon...
2 Pages(500 words)Research Paper

Single Soldiers

...Single Soldiers Soldiers are our most fearsome and dignified citizens. They spend every waking moment protecting us from harm. They deserve our admiration and our thanks. But not all soldiers get the support that they need. While outwardly tough and strong, a soldier’s life is always made easier by knowing that someone is waiting for them at home, a loving wife or family. For single soldiers, however, this aspect of their life is missing. As a society we need to think long and hard about single soldiers and help develop a system that is more responsive to their needs. But first we need to look more closely at the lives and challenges faced by single soldiers. The truth is that single soldiers make up more than a third of the United...
3 Pages(750 words)Essay

Single Civilization

... Single Civilization Throughout history, there have been inventions and exemplary leadership that have revolutionized military civilizations. The period through 3000BC to 1700AD saw a number of empires rise and fall. Sargon founded the Akkad dynasty around 3000BC. He marked his reign with great warfare tactics. This empire upheld warfare as its way to advance commerce and create and empire that was strong, steady and self-supporting. This paper documents Sargon’s endeavors and strategies that make his reign standout in terms of military civilization. Sargon popularized warfare in his dynasty to a point where it became a central part of the life of his armies. Siege was his troupes’ basic tactic of war. Akaddian armies used weapons...
1 Pages(250 words)Research Paper

A Single European Market

The EC community went a step further and created a common currency called the Euro in 1999. Most member states accepted the Euro, with the most notable exception being the United Kingdom which holds in the Pound currency one of the most valued currencies in the world. The SEM framework inspired greater joint laws in order aspects of administrating a region such as common laws in farming and fishery. The evolution of the European Community attracted greater sums of foreign direct investment into the continent. Europe also changed the way its strategic focus in many industrial sectors in the 21st century to compete in the global economy. This report analyzes the European region by dividing the paper into seven major topics: Single E...
11 Pages(2750 words)Assignment

What Impact Has the Introduction of the European Single Currency Had on Banks

...Introduction The 15 member European Union (EU) underwent a substantial change in banking and financial structures which began in the decade of the 1990s with the initiation of single market banking in 1993 and significantly transformed the legislative and regulatory ambience for the banking and financial markets. Then on the 4th of January 1999, arguably the most significant step in the process was taken when 11 of the 15 members came under the purview of a single currency, the euro, and started financial operations under a single central bank, the European Central Bank (ECB) (Murphy, 2000). The process of conversion to the euro was complete by 2002, and all erstwhile European currencies were replaced by euro banknotes and coins...
8 Pages(2000 words)Research Paper

The Development of a Single Global Culture Will Benefit Humankind

Social relations show spatial transformation across the world, encompassing both the hazardous and beneficial effects of globalization (Held,2000) and are marked by the intensification of communication flows (Cochrane and Paine, 2004). Such flows as an increase in broadcast activities, satellite channels, Internet, telephony, people to people contact, migration, and proliferation of transnational companies are playing an important role in the development of a single global culture. There is an emergence of diasporic and shared cultural forms across the world that are aided by increasingly porous national boundaries.

According to Cochrane and Paine (2004), the lives of people in one part of the world are affected by even...
6 Pages(1500 words)Coursework

The Single Phase Transformer

...) (17) An alternate method for determining Xm is to set the magnitude of the measured open-circuit impedance equal to (18) This method does not require measurement of power. However, there is not enough information to calculate the core loss resistance. Equipment 1) Single phase transformer: The Lab’s variable AC source is a complex device, which is designed to provide safety conditions of an experiment. It consists of single phase transformer, variac and lamp bulb is series with the output. 2) AC wattmeter: Electric power is measured by means of a wattmeter. This instrument is of the dynamic type. It consists of a pair of fixed coils, known as current coils, and a movable coil known as the potential coil. A simplified...
6 Pages(1500 words)Lab Report

European Single Market Issues

EU stipulates General and Specific segments under which professions are listed with requisite qualification. Australians must consult the Directive in this connection.
The citizens of member states become citizens of the European Union by virtue of Article 17(1) of the EC Treaty. They start enjoying the rights under the treaty in conjunction with duties imposed on them. The rights are conferred by article 17 (2) of the treaty.

Article 39 (1) of the EC treaty governs the right of a citizen of a Member State to move freely in any other Member State for employment. Australians can accept offers of employment from any other Member State and stay in that member state for employment purposes governed by the same condit...
8 Pages(2000 words)Assignment

Difficulties That Single Fathers Face in Raising a Child in London

...Research Proposal on Single Fathers Introduction With the passage of time, we can see there is an increase in the number of single fathers raising their children. This may be because of the mother’s death, parents divorce and father gets the custody of children form court or some mothers voluntarily leave their children with their fathers (Greif & DeMaris, pp.259, 1990). In most cases, mothers play a very important role in the upbringing of children and are more likely to be close to their children as compared to fathers. In situations where fathers are solely, responsible for the upbringing of their children it becomes very difficult for them to deal with the situation. Therefore, the single fathers face many problems in raising...
9 Pages(2250 words)Research Proposal

Analyse the performance of a single multinational firm (International Business)

...ANALYSIS OF THE SYSTEMS & PERFORMANCE OF BRITISH AIRWAYS Company Summary British Airways Logo: Global Headquarters Address: Waterside, (HAA3) Harmondsworth UB7 0GB London ACCOUNTING SYSTEM Company Description British Airways is an international airline carrier. It is a public company registered in the United Kingdom. It is listed on the London Stock Exchange and therefore has several restrictions of a public limited company in the UK (British Airways – Note 1, 2011). British Airways operates globally through networks of subsidiaries and franchises in all the continents of the world. It owns several smaller airlines like Cathy Pacific & Iberian Airlines. Responsibility for Accounts The Accounts of British Airways... OF THE SYSTEMS &...
8 Pages(2000 words)Research Paper

Research project. You need to complete a comprehensive research study on single entrepreneurship topic according to the modules listed

...APPENDIX THE BUSINESS SCHOOL ELECTRONIC ASSIGNMENT FORM Dyslexic? YES/NO Please delete as appropriate This form is to be completed by the student and submitted with the assignment to the relevant Programme Administrator on, or by, the required submission date. Please ensure your name is printed on every page submitted. Please note that you should always keep a copy of your assignments. Part A Name(s): Nigel Bruno Year/Group: 2011 – Cohort 5 Unit Title: Entrepreneurship Assignment Title: Leaders and Policy Makers- Making Tourism More Sustainable Please state no. of pages submitted in total including this page: Lecturer(s): Dr. Gordon Lui Submission Date: I declare... THE BUSINESS...
16 Pages(4000 words)Research Paper

Importance of Having a Paradigm Shift from Mixed-Sex Classrooms to Single-Sex Classrooms

Single-sex classrooms will also be beneficial as it gives a platform for the generation of techniques geared towards a given type of gender for the better performance in learning. There is also a belief by parents that different gender in the same classroom provides a distraction to their children, hence another need for the paradigm shift to single-sex classrooms (Policy and Program Studies Service ). Single-sex classrooms benefit students in terms of the development of new positive traits and there is an increase in student engagement in the learning process in single-sex classrooms (CRC). The reason for this is that boys are more aggressive than girls making them more dominant when they are in the same class but when separated...
9 Pages(2250 words)Case Study

(1) Select a specific firm in business markets you are familiar with and (2) analyse market segmentation strategy of the firm in business markets. (3) Some firms follow a single-stage segmentation approach using macro dimensions; others use both macro-dim

The case study of the Nokia Company and its market segmentation strategies follow in the second section of the paper. The final section of the paper offers conclusions and recommendations that the Nokia Company can adopt in an effort to be more successful in the market.
The Nokia Company has existed since the 19th century. Nokia Company, founded in 1865 in Finland, focused on the manufacturing of pulp and paper. After the Second World War, the company exhibited interests of expanding beyond Finland. Therefore, it made several acquisitions in 1966, which led to the formation of Nokia corporations. The company then expanded its industries to include electronics, cable operations, rubber footwear, and tires. In 1967, the company...
10 Pages(2500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Bowmore Islay Single Malt Scotch for FREE!

Contact Us