Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Harlequin - Case Study Example

Comments (0) Cite this document
The company has a massive customer base, which consists primarily of women. The company’s customer base is quite massive, consisting of approximately 50 million people from…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.2% of users find it useful
Harlequin Case
Read TextPreview

Extract of sample "Harlequin"

Harlequin Case Harlequin is a massive publishing company, which deals primarily with the publication of romance series. The company has a massive customer base, which consists primarily of women. The company’s customer base is quite massive, consisting of approximately 50 million people from across the globe (Mark 4). Harlequin essentially creates value for its customers by providing them with a thrilling romance series, produced through a revolutionary publishing strategy, entailing appropriately packaged and consumer-goods strategy. The company’s customers like the product since each novel is a prominent segment of a superior product line, whose quality is delivered consistently in a manner that provides immense satisfaction and exhilaration to the consumers (Mark 3).
Harlequin should re-enter the single-title business since the business presents the organization with substantive growth opportunities, particularly in terms of enhancing sales volumes. Since trends in the publishing industry show that demand for single-title fictional books continues to increase despite the stable demand of series romance, harlequin should re-enter the business so as to maximize opportunities presented by increasing demand. While single-title publishing presents relatively immense risks, the company’s previous venture into the business will prove beneficial since the company is aware of the mistakes it made during its last attempt at the single-title business. Furthermore, harlequin’s successfulness in the publishing industry is a significant advantage since a vast majority of the risks vary depending on the author’s reputation (Mark 2). Furthermore, harlequin needs to redefine its brand by entering the single-title business. This is primarily because research indicates substantive declines in the growth of the romance series business, which could, in turn, result in massive losses.
Work Cited
Mark, K. Harlequin Enterprises: The MIRA Decision. London: Ivey Publishing, 2003. Print. Read More
Cite this document
  • APA
  • MLA
(“Harlequin Case Study Example | Topics and Well Written Essays - 250 words”, n.d.)
Harlequin Case Study Example | Topics and Well Written Essays - 250 words. Retrieved from
(Harlequin Case Study Example | Topics and Well Written Essays - 250 Words)
Harlequin Case Study Example | Topics and Well Written Essays - 250 Words.
“Harlequin Case Study Example | Topics and Well Written Essays - 250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Positive and Negative Consequences of Diet

16 Pages(4000 words)Case Study

The Apartment from Hell

2 Pages(500 words)Essay

Repent Harlequin, said the Tik Tok Man, by Harlan Ellison

...of putting so much emphasis on time. However, he does not put the events properly into historic events that follow a sequence and develop over time. The characteristics of the bad society just prop up without any origin or event that influences its creation. From the book, the events in the future absorb the activities that used to happen in the past. For example, the extremely powerful Ticktockman absorbed the Harlequin. This is the same case as how the future culture absorbed the different aspects found in the present culture. Conclusion The novel, “Repent, Harlequin…” is a fictional book that depicts the direction the society can take by allowing time to dominate the lives of people....
3 Pages(750 words)Essay

Imperialism: the problem with empires

5 Pages(1250 words)Essay


5 Pages(1250 words)Research Paper


... here 4 August Two Essays on “Repent, Harlequin!” Said the Ticktockman All Give and No Take According to Henry David Thoreau, everyone serves the state with their bodies, minds, or consciences. In Harlan Ellison’s “’Repent, Harlequin!’ Said the Ticktockman,” the protagonist, known as the Harlequin, serves a unique and non-integral part of society. Even though he would be pigeonholed by Thoreau as serving society with his conscience, the Harlequin acts as a monkey wrench in the oppressive, finely tuned System − instead of being grease or a gear that keeps the machinery of the state running. The meticulously run and precision-timed System poses a moral dilemma for the Harlequin, who believes that people have become inhuman robots so... ...
2 Pages(500 words)Coursework


... Task Management The company of Lincoln electric used the strengths of the company as their strategy. They did this by lookingat their manufacturing capabilities and methods of reducing its cost. In so doing, they were able to sell their goods at a cheaper price. This is because they did not spend much when manufacturing the goods. 2. The electric company used the prospector method to manage its strategy, mission, vision and the culture. This is because they came up with the idea of taking their prices low independently. 3. The management of the electrical company has ensured that they motivate their employees by looking at their behaviors and learning the best the best ways that they work. This ensures that they perform better... Task...
2 Pages(500 words)Essay

Harlequin Enterprises case

... Harlequin Enterprise case Harlequin enterprise is a leading publisher globally. It specializes in publishing romance series while having a partner-company deal with others for distribution. The enterprise will remain influential in the movie sector for quite a while. Major Editors from New York, Toronto and London speak highly of the works published by Harlequin (Ivey). The enterprise can still be a leading romance publisher in the world even after the coming of the present competition. The foundation that the company built in the many years of business puts it at a safe end. This is because; the firm has faithful fans all around the world. From the statistics and history of the sales, it is evident that due to the tactics... that the...
1 Pages(250 words)Essay

Harlequin Enterprises: The MIRA Decision case study

...Harlequin Enterprises The Harlequin decision case study provides a broad basis over which a number of issues can be painted. Harlequin should consider the implementation of the Mira to ensure steady growth of shares. Essentially, pricing strategy can only be relevant for some time, but there is a need to establish proper guidelines that ensure long-term solutions to profitability. Harlequin’s VRIO analysis can be viewed from a perspective that most of the editors have skilled professionals, who can produce consistent and quality products (Mark, 2004). It is not easy to imitate what Harlequin is done for the simple reason that they are...
1 Pages(250 words)Essay


...Contents Contents Case Studies 2 Case Operations Forecast Tools 2 Case 2: ERP in Mergers and Acquisitions 3 References 5 Case Studies Case 1: Operations Forecast Tools There are different software products for forecasting. Each company uses a particular tool so as to predict the future of its sales. The analysis is done based on the current trend of sales. Sales forecasting helps the organization to estimate the expected income, the required expenses, as well as the volume of products to produce. This essay highlights two companies and the operations forecast software tools used. The Delphi is an automotive production company that manufactures and...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Harlequin Case for FREE!

Contact Us