Analysis of Harlequin - Case Study Example

Harlequin should re-enter the single-title business since the business presents the organization with substantive growth opportunities, particularly in terms of enhancing sales volumes. Since trends in the publishing industry show that demand for single-title fictional books continues to increase despite the stable demand of series romance, harlequin should re-enter the business so as to maximize opportunities presented by increasing demand.

While single-title publishing presents relatively immense risks, the company’s previous venture into the business will prove beneficial since the company is aware of the mistakes it made during its last attempt at the single-title business. Furthermore, harlequin’s successfulness in the publishing industry is a significant advantage since a vast majority of the risks vary depending on the author’s reputation (Mark 2). Furthermore, harlequin needs to redefine its brand by entering the single-title business.

This is primarily because research indicates substantive declines in the growth of the romance series business, which could, in turn, result in massive losses.