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Walmart Is One of the Largest Companies in the United States - Essay Example

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The paper "Walmart Is One of the Largest Companies in the United States" states that the pricing of the commodities is attained after the company's management in collaboration with vital shareholders holds meetings. They discuss the manner in which they can gain profit and retain their customers…
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Walmart Is One of the Largest Companies in the United States
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Changes in technology have seen to it that people could shop for their favorite commodities online (Angwin & Mattioli). If Walmart adopted the method of posting its commodities online and then altering the prices of the commodities dynamically, it would change the customer value proposition. The reason for the loss is that the prices often increase rather than dec decrease, which makes customers shy away from purchasing on the company’s website. It is thus not advisable for Walmart to adopt this pricing scheme.
Cost leadership strategy is one aspect that has assisted Walmart in attaining its current leadership position in the retail sector. If the company engages or rather incorporates this pricing model, it will slip from the top ranks that it enjoys in the market and this is because it will gain less profit from the customers and the later consequence of this is going bankrupt. The best strategy for the company is maintaining the present pricing model. Read More
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