We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Walmart- The Consumer Champion - Research Paper Example

Comments (0) Cite this document
Walmart - The Consumer Champion Abstract The paper reflects upon the Walmart’s business strategies that are being implemented by them in different locations throughout the world. The varied aspects of the organization’s business strategy that help it to stay ahead in the retailing sector have also been recognized…
Download full paper
Walmart- The Consumer Champion
Read TextPreview

Extract of sample
"Walmart- The Consumer Champion"

Download file to see previous pages A brief description about the social consciousness of Walmart through this paper is also portrayed. Introduction Walmart is one of the most famous and leading retail chains of the world. Sam Walton established the first Walmart store in Rogers, Ark in the year 1962. The retail company was included as Walmart in the year of 1969. The major growth of the company had picked up from 1970 by opening of their initial Walmart distribution center along with the Head Office in Bentonville, Ark in the first half of the same year. At that time Walmart engaged 1,500 employees to work in 38 stores. Currently, Walmart operates in excess of 10,130 retail units in 27 overseas countries with having in excess of 2.2 million staffs globally (Walmart stores, n.d.). They consequentially started to make growth through increasing their number of retail chains. Walmart was listed in the New York Stock Exchange in the year 1972 (Walmart Stores, Inc., 2010). Founder Sam Walton wanted to take advantage of the opportunity to capture the customers through available branded merchandise in low prices. At present, according to the altering business scenario influenced by the changing tastes and preferences of the consumers the company still has the same vision to save the people’s money in order to ensure that they live their life in a better way (Bedford, Cable, Oulicky, & Sanchez, 2007). Walmart manages above 4,300 retail units that include the Walmart Supercenters, Walmart Discount Stores, Sam’s Club and Walmart Neighborhood Markets in the United States (Walmart Stores, Inc. 2011). The main objective of this paper is to focus on Walmart’s strategies in their business, their conscientious practices within the business for the society as well as their stakeholder management that have made Walmart the consumer champion. Business Strategy of Walmart Walmart employs varied strategies for business in local as well as global context. This part of the paper would intend to recognize the competitive strategy formulation and the implementation procedure of the strategies of the company. The diverse business strategies of the company are the following: Control the Retail Market with Existence Number of The Walmart Presence Globally To dominate the entire retail market is the main and prime objective of Walmart. Walmart is essentially a discount retail store, which provides the merchandises in low and attractive prices as compared to other retailers or outlets. Founder of Walmart, Sam Walton envisioned a strategy of reducing the prices of the goods substantially than any other provider and to make profit by selling merchandise in a large quantity. This concept is still practiced by the company, which keeps them to dominate in the world’s retail revolution. Walmart is presently marked as one of the top retail corporations in terms of the sale of merchandize in the world. In order to increase the number of merchandize sales their key concept is to provide low price of the branded products as compared to the competitors in the retail segment (Hayden, Lee, McMahon, & Pereira, 2002). Expansion By Spreading Out In The US And Globally The expansion of the retail units by covering almost the whole world is one of the major strategies of Walmart. According to the present scenario, the retail giant has spread out in almost 27 countries of this ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Walmart- The Consumer Champion Research Paper Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from https://studentshare.org/business/1397118-walmart-the-consumer-champion
(Walmart- The Consumer Champion Research Paper Example | Topics and Well Written Essays - 2500 Words)
“Walmart- The Consumer Champion Research Paper Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/business/1397118-walmart-the-consumer-champion.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Like any retailer, he was always looking for the best deals from the suppliers, he thought that a retailer who would but the goods on wholesale bargained prices, and leaves his store prices unchanged can gain benefit from the extra money. Thus, Sam Walton made the decision of achieving higher sales volumes by keeping sales prices lowers than the competitors and reducing his profit margin.
10 Pages(2500 words)Research Paper
9-10 Conclusion 11 Works cited 12-13 Abstract This research paper aims at reviewing the literature to contemplate the leadership and management strategies of Walmart as it is consistently ranked by Forbes as one of the top businesses operating worldwide. After discussing this American retail corporation in general, the management at Walmart will be contemplated at length to find out how effective they appear to be against myriad global challenges faced by businesses and how they serve to address the employees’ concerns and customers’ desires.
10 Pages(2500 words)Research Paper
Productivity is one major force that can push the economic prosperity of any country, provided the workers and producers work towards the development of quality and cost-effective products. In the current scenario, with economic exploitation and commercialization spreading across at a rapid rate, there is an opportunity for everyone to compete in an equal environment.
5 Pages(1250 words)Research Paper
So he travelled the country studying everything he could about the regional cultures, consumer behavior, and everything that has to do with discount retailing and was convinced that Americans were looking for a change—a new type of store that would provide convenience, a one-stop shop that would cater to their budget.
2 Pages(500 words)Research Paper
Poor employee motivation and compensation at Walmart Stores Inc
According to the researcher, Walmart apparently is America's largest retailer. However, it is mentioned that the average Walmart employee working on a full-time basis earns poor pay. Moreover, the organization’s health care program covers only a paltry number of workers as the remaining more than half of the staff are left to their own devices.
12 Pages(3000 words)Research Paper
Dillon v. Champion Jogbra
However, when a company respects and follows the legal procedures in hiring employees and the operations it takes, then the company does its operations and exists legally. This means that, any deviation from legitimate practices will bring out legal issues.
3 Pages(750 words)Research Paper
Walmart – Reflective Essay This reflective essay discusses my opinion on the case 32 which relates to Walmart and unethical practices related to human relationship management. Here I discuss my learning from the case study as well as provide my reflections on the case.
3 Pages(750 words)Research Paper
Wal-Mart is one of the biggest retailer stores that have expanded globally to more than 15 countries in the world including UK, China, Japan, Canada, Brazil and Argentina with over 8,500 retail stores. It employs over two million employees and made it to the top of Fortune 500 list for its highest number of sales.
4 Pages(1000 words)Research Paper
Having being established in 1962 by Sam Walton, the company has more that 8,500 stores located in 55 countries. Based on its large customer bases and wide market segment, the firm has maintained a large number of employees who stands at approximately 2 million.
8 Pages(2000 words)Research Paper
This can be shown by some other discount retailing firms that together with Wal-Mart started within that same period. For example, the Kmart which was started by the Kresge
2 Pages(500 words)Case Study
Let us find you another Research Paper on topic Walmart- The Consumer Champion for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us