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Leading and Managing the Change Process in Aviva - Case Study Example

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From the paper "Leading and Managing the Change Process in Aviva" it is clear that it is highly important for the organisation to help employees by giving sufficient time to them to find suitable job opportunity before terminating them from the organisation (Crauder, 2008, p.9)…
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Leading and Managing the Change Process in Aviva
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Download file to see previous pages The three-phase change management model proposed by Kurt Lewin can be considered as an important change management model that can help an organisation to address problems and challenges in its decision to adopting and implementing change in the business operation process. This three-phase change management model consists of three stages, such as unfreeze, movement and refreeze (Neelin, 2010, p.91). These three steps have been discussed with respect to the case study of Aviva.
The management of Aviva should try to adopt and implement this change management process before the implementation of the newly developed strategy of job cutting across its global business operation. Unfreeze is the first and more important stage of this change management model. It is clear from the news that the management of Aviva has decided to job-cutting across the globe in order to reduce the overall business operation cost. This sudden decision and implementation of this decision can affect the business process of the organization as it can demoralise several effective employees to perform effectively. Most importantly, it can create fear among each and every employee that he or she may be axed. Therefore, Unfreezing can be considered as an important stage as in this stage the managers or leaders of the organization as it is their responsibility to inform the subordinates and followers within an organisation to be ready for change. Therefore, it is important for the leaders to notify the employees of the Aviva about the newly decided change process way before the implementation of this strategy (Liu, 2011, p.89). Aviva is one of the leading organisations around the globe. Therefore, it is highly important to attract the attention of the global employees regarding this decided change management process so that the management of the organisation can avoid the issues, such as workplace conflicts and inadequate business output (Marcus, 2010, p.12).
Movement can be considered as another important step of this model. ...Download file to see next pagesRead More
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