Customer service - Assignment Example

jectives of the internal customers with that of the external stakeholders such as, supply chain, in order to significantly contribute towards satisfying expectations of the final consumers. The paper evaluates the case of WalMart, a global retailer, where it would focus on the way in which the company meets needs and expectations of the internal customers. WalMart as a global retailer operates on the basis of a total workforce of around 2.2 million. In the United States alone, the company employs approximately 1.

3 million people. The company operates through a large number of stores located worldwide, which function based on empowering the people to work for enhancing the status and position of the social communities (Wal-Mart Stores, Inc., 2014). Internal customers related to a business organization constitute the different members and stakeholders that contribute in effective accomplishment of the business objectives. Relating to a retail organization, individuals that help in running the business are identified as the potential internal customers.

The management is required to properly understand and meet the expectations and needs of the internal customers such that internal individuals or the staff related to the different departments and the supplier groups are largely motivated to satisfy business objectives of the retail organization. Furthermore, the management is also required to generate effective service delivery standards, thereby designing the training and evaluation programs so as to help in assessing and enhancing performance level of the staff so as to generate greater retail productivity (Wrice, 2004).

Internal customers are identified as individuals or groups in an organization who manage the product or service in order to make the same ready for external customers. Hence, the staff operating in the production line or the sales staff dealing with semi-processed products and services is recognized as internal customers. Similar to external