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Manage Quality Customer Service - Essay Example

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The paper deals with the case of a bakery store based in New South Wales where it reflects on problems encountered by the store in the course of delivering services to the target customers that amount to customer dissatisfaction. Competition levels in the region have also…
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Manage Quality Customer Service
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Download file to see previous pages The customer service program focuses on enhancing quality of the snack products offered to the customers. Snack products are not produced by Morning Star Bakery. These products are sourced in large quantities from the supplier and stocked in inventories for later use. This fact causes a rise in customer dissatisfaction for provision of stale snacks. Hence, inventories related to snacks need to be ordered from the suppliers depending on customer requirements and must not have a shelf life of more than 2 weeks. It would, thus, contribute in reducing inventory cost as well as enabling customers to avail the fresh snack products.
Morning Star operates as a bakery store based in Strathfield, New South Wales. It tends to operate as a long-term traditional hot bread bakery store that services the customers through on-site production and retailing. Operating as a bakery store for 35 years, Morning Star aims to serve its customer base with different kinds of product offerings related to beverage products such as, coffee and tea varieties, soft drinks, snacks, sausage roll, meat pies and also croissants. Along with regional customers, Morning Star also serves the student communities hailing from different Asian countries like, Korea, China, Indonesia and Malaysia. The business model of Morning Star tends to integrate both manufacturing and supply chain operations such that sausage rolls, meat pies and snack products are sourced from an experienced supplier company, Penrith.
The mission of Morning Star concentrates upon generation of quality services and food products to the customers at affordable prices in order to help deliver adequate customer satisfaction. The company aims to produce the food products and deliver services in an ethical fashion such that the same enhances the parameter of reliability and trust of the different stakeholders like, employees, customers and other social ...Download file to see next pagesRead More
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