Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Week #7 Learning Activty #1 - Essay Example

Comments (0) Cite this document
I believe that, for target market analysis, it will help to know more about Kingfishers’ customers through psychographic segmentation and benefit segmentation analysis. Psychographic segmentation understands the personality, motives, and lifestyle of existing and target new…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.8% of users find it useful
Week #7 Learning Activty #1
Read TextPreview

Extract of sample "Week #7 Learning Activty #1"

Week 7 Learning Activities Stoney’s Kingfishers I believe that, for target market analysis, it will help to know more about Kingfishers’ s through psychographic segmentation and benefit segmentation analysis. Psychographic segmentation understands the personality, motives, and lifestyle of existing and target new customers (Lamb et al. 270). What are the motives for trying a competitor and going there more afterwards? Is the competitor’s novelty the only advantage it has and loyal customers will soon go back to Kingfisher, or is it something more? If the competitor offers something different, does it automatically mean that customers will like it if Kingfishers copies the competitor, or is the company better off leveraging its strengths? These are only some of the questions that can delve further into the inner emotions of customers that affect their decision-making process, so that Kingfishers can be more competitive. Psychographic segmentation will help examine underlying factors that motivate people to go to Kingfishers or to the competition. Aside from psychographic segmentation analysis, assessing benefit segmentation variables can also be helpful. The exact benefits of choosing Kingfishers over other competitors can improve SWOT analysis that will contribute to potential changes in the marketing mix. These changes can strengthen Kingfisher’s competitive advantages.
Fighter Warehouse
When Padgett talked about communication and high-performance work system for employees, I thought about the intersection between marketing communications and how the employees are trained for it. The company has several marketing channels, where people buy and/or learn more about products, so it is important that employees are skilled in addressing communications needs that must be catered for every channel. For instance, since Fighter Warehouse caters to MMA fighters, public relations communications is essential in affecting the “publics” who affect fighters’ purchasing decisions, including their audiences, managers, and fight promoters (Dahlen et al. 390). It will be helpful to analyze these publics and how they are currently contributing to the company’s brand image and how they can further be integrated into the brand narrative, so that Fighter Warehouse can have a stronger brand narrative to its “publics,” especially its customers. At the same time, employees must be analyzed if they have the knowledge, skills, and attitudes (KSAs) to serve these publics in different channels. Knowing their KSAs’ deficiencies and strengths will improve Fighter Warehouse’s marketing strategies and tactics.
Works Cited
Dahlen, Micael, Lange, Fredrik, and Terry Smith. Marketing Communications: A Brand Narrative Approach. United Kingdom: John Wiley & Sons, 2012. Print.
Lamb, Charles, Hair, Joe, and Carl McDaniel. Essentials of Marketing. 7th ed. Ohio-Southwestern-Cengage, 2012. Print. Read More
Cite this document
  • APA
  • MLA
(“Week #7 Learning Activty #1 Essay Example | Topics and Well Written Essays - 250 words”, n.d.)
Retrieved from
(Week #7 Learning Activty #1 Essay Example | Topics and Well Written Essays - 250 Words)
“Week #7 Learning Activty #1 Essay Example | Topics and Well Written Essays - 250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Week #7 Learning Activty #1

Assignment 1 Week 7

..., building a two-way relationship with viewers through online. The Army's Lean Six Sigma approach to continuous improvement is a part of the Army Business Transformation and leadership's special responsibilities in implementing it. REFERENCES: 1. John P. Kotter (2007), Leading Change Why Transformation Efforts Fail, Harward Business Review, 2. ArLyne Diamond, Change Management Strategies: 6 Ways To Take Your Organization To The Next Level With Change Management, 3. factors affecting organizational change, 4. Business...
2 Pages(500 words)Essay

Week 7

... R.Preeti 17/10/2007 A Farewell to Arms Describe the transformation that the WWI hero Fredric Henry experiences during his war adventure. Does it live up to his expectations? How does fate spoil his plans? Hemingway portrays Henry as a stoic and masculine young man, who is a soldier fighting for his country. However, unlike war heroes, he is not someone who is infused with ideals with patriotism or confers upon himself the crown of honour and glory, for fighting for his motherland. He is shown as a unfeeling soldier. However, through the novel, his character becomes round and he is trapped in a relationship of intense love and devotion---something... R.Preeti...
2 Pages(500 words)Essay

Week 7

... Assignment Aeneas struggles with both internal and external conflicts. He struggles with his self, and his meaning in life. He is mortal and has feelings, makes mistakes, and holds morals and compassion for his human companions. He shows his bravery and love for his family in book II, 921 to 1000. His respect for his father is shown during the genocide of Troy, when he carries him on his back. He tries to flee with his father, wife Creusa, son Ascanius and followers. His sorrow if heightened when his wife goes missing from the group. He has a moral obligation to the other followers to get them to safety. He then returns to search for his wife, however is unsuccessful. He had no choice but to continue with the other survivors. We... Assignment...
2 Pages(500 words)Essay

Week 7 didcussion 1

...Week 7 Discussion How the courts perspective on the crime of sexual assault or sexual battery has changed over the years and what might be done to improve convictions and enforcement. As a result of high profile on the crime concerning sex, the courts have taken a transformational perspective with regard to punishments, registration requirements, and defenses. Many state rulings do not allow promiscuity as a defense, except for extreme minute circumstances. This is a fundamental change in defenses regarding sexual assaults. Consent is a common defense in sexual assault cases. Many states have reckoned that certain ages of children cannot consent thus apply the Romeo and Juliet defense. The sex offender registration varies relative...
1 Pages(250 words)Essay

Week 7

...should be done to create transparency. I agree that buyers and sellers have a responsibility to learn about how derivatives work, but if the fees are kept secret, that is a problem. How can buyers and sellers be expected to participate if they don’t know all the costs? The trading of derivatives should be transparent in terms of costs and should not be managed by just a few who can make policies and procedures, as well as set the fees, for their own benefit. In any other industry, the costs of the product or service are made public to consumers and then consumers can determine what or if they purchase. There is no reason that the derivative market should be any different. I can understand that the nine people...
2 Pages(500 words)Case Study

Week #7

...Bring It To The Table “Bring It To The Table” by Wendell Berry is indeed a book that has greatly shaped how our society is today, especially when it comes to our eating lifestyle. I would say that the book has opened readers’ minds on the importance of knowing the origin of what one allows into their bodies through their food intake because it can prevent illnesses and also explain the imminence of diseases our generation is facing. One of the greatest insights from the book would be Berry’s principle of “Nature as Measure” where he said that “agriculture needs to emulate nature. Nature’s standards include productivity, but also require that the land be used well and that people are willing and able to use it well” (Bring... It To The Table...
1 Pages(250 words)Article

Week #7 Learning Activities

...Week #7 Learning Activities Learning Activity Do you agree or disagree with the federal appeals court ruling regarding the former Eastern Airline pilot?  Please explain. I do not agree with the federal appeals court ruling regarding the former Eastern Airline pilot because I believe that Title VII should have a broad application of the concept of “sex,” especially now that sex is determined as not only a biological component (some rejecting it completely as biological), but also a sexual orientation and gender/sexual identity process and outcome, in order to truly avoid all forms of discrimination based on sexual dimensions of human identity. Sex and gender have to be...
2 Pages(500 words)Essay

Week 7

...was an excuse for imperialist activities in Iraq (779). The problem with viewing terrorism as being synonymous with the September 11 attacks is that it distorts the meaning of terrorism to the general American population. According to Pillar, most Americans view terrorism almost entirely in relation to the September 11 attacks (1). The difference with the 9/11 attacks and other terror attacks is that most terrorist activities are not as organized and lethal as the 9/11 attacks. The reason for this difference is that most terror groups have neither such sophisticated weaponry nor such detailed planning. Since 9/11, almost all counterterrorism measures are equated with the fight against the Al-Qaeda, with every...
2 Pages(500 words)Essay

Week 7

...Week 7 Written Assignment Part Definitions Fete gelante is a painting featuring s in a rural festival or celebrations such as figures in masquerade costumes swaggering amorously in a park-like setting especially witnessed in French paintings during the 18th century. Chinoiserie is a Western art style that reflects Chinese features and influences not only in an art piece. This includes the use of fancy image of China for imagery, lacquer-like materials, and imitation of Chinese porcelain. Salon is an official French exhibition originated in the 1700s held at the Académie des Beaux-Arts in Paris. Winckelmann is the hero who founded modern archeology, and is famed for articulating the difference between...
2 Pages(500 words)Essay

Discussion 1 Week 7 New

...Eco550 Week 7 Scenario Script: Best-Practice Tactics, Game Theory, and Pricing Techniques and Analysis ECO550 Week 7 Scenario Script:Best-Practice Tactics, Game Theory, and Pricing Techniques and Analysis a) What market structure will Katrinas Candies operate if the above condition prevails? Katrinas Candies operates in an oligopolistic market. This is because there are three other firms which are dominating the chocolate market and Katrinas Candies is number four. b) What pricing strategy for Katrinas would you recommend under the above market structure? The pricing strategy I would recommend for Katrinas under the above market structure is kinked demand curve theory. This demand curve theory is most suited for firms which deal...
1 Pages(250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Week #7 Learning Activty #1 for FREE!

Contact Us