StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

MTV Network - Case Study Example

Comments (0) Cite this document
Summary
The author of the case study "MTV Network" investigates the business issues of MTV. It is mentioned here that when venturing into an unfamiliar market, the venturing business must undertake thorough market research concerning the target market…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.3% of users find it useful
MTV Network
Read TextPreview

Extract of sample "MTV Network"

Download file to see previous pages MTV’s strategy in the Middle East is mostly based on the population, which comprises a large portion of teens whom it was targeting. The company saw the large population as an opportunity despite acknowledging that the challenges would be immense. MTV saw that the Middle East was an opportunity for expansion with respect to an audience of 190 million people that was unexploited. In addition, the company had undertaken adequate market research on the Middle East market and found out that there were no other channels providing similar content as MTV does with regard to international content. In the quest to fit in, MTV decided that it would produce 45% of the Arabia’s content locally to ensure that it met the standards of the conservative society. This would include a variety of programming ranging from music videos and reality shows to documentaries. Broadcasting 45% of local content would be a strategy that would help in unifying the area, which is known for constant political tensions. To beat the competition, MTV strategized a way of enabling the youths to voice their concerns and advertise their talents. In addition, usage of the Internet to allow people to access the channel anytime and anyhow they wish was also a good strategy that MTV devised to help in dealing with the competition of approximately 50 other local channels. The entire strategy is good and could work in this environment but with caution. This implies that the company should be very cautious on the content that it broadcasts. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“MTV Network Case Study Example | Topics and Well Written Essays - 1000 words”, n.d.)
MTV Network Case Study Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/management/1647821-mtv-network
(MTV Network Case Study Example | Topics and Well Written Essays - 1000 Words)
MTV Network Case Study Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/management/1647821-mtv-network.
“MTV Network Case Study Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/management/1647821-mtv-network.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF MTV Network

Marketing Strategy Plan: Christmas 2011 R. Twining and Company Limited

...)     Continuous for three months     Weekly All amounts are in Million Appendix 7: Media Campaign Phase II Media Campaign (Phase-II) Media Medium Coverage Hours Budget 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Television BBC Network                                                 ?3   Discovery NetworkMTV Network                                                   Movies Network                                                   Sky Sports Network                                                 Newspapers The Times                                                 ?1   The Daily Telegraph                                                   The Guardian...
13 Pages(3250 words)Essay

MTV The Leading Multimedia Youth Brand

...MTV – The Leading Multimedia Youth Brand ABOUT MTVMTV Networks is owned by Viacom International Inc., an international leader in programming and content. With over 135 channels and over 200 interactive properties across the globe, the MTV Network has been revolutionizing music ever since its inception in 1981. Almost three decades into the entertainment industry, the company continues to makes its presence known with innovative media products on a host of platforms such as the internet, wireless and interactive television services. The company has its headquarters at 1515 Broadway, New York City. The work environment provides its...
5 Pages(1250 words)Essay

MTV Networks: The Arabian Challenge

...MTV NETWORKS THE ARABIAN CHALLENGE MTV, as part of its internationalization strategy, entered the Middle East market in late 2007. This was, perhaps, dictated by falling market share in the US. However, the channel enjoyed tremendous popularity worldwide and, more specifically, the Middle East. The Arab world was of special, strategic importance to MTV in view of its broad geographical expanse of 22 countries which was home to several world religions. A strong economy, it boasted of the world’s largest reserves of oil. A youth explosion of around 42% in the Arab nations, promised a whole, new world of growth. Faced with plateau-like growth prospects in the US and...
7 Pages(1750 words)Case Study

Decoding the New MTV-Speak

...Throughout the article “Decoding the New MTV Speak” the made fun of the new billboard MTV advertising campaign. To the it was hilariousthat MTV was creating a new slang that did not exist. These types of ads are often criticized by industry experts because they are not focusing on selling anything and do not provide any substance behind the ad. For instance if a company ran a campaign promoting protecting wildlife the ads would serve a social purpose that would improve the corporate image of a company. The author often used satire to criticize and make fun of the MTV campaign. For instance the author said, “Or is MTV such a youth octopus-like arbiter that...
1 Pages(250 words)Personal Statement

Case Study 2

... also highlights that this scheme does not have a business model. However, the MTV network has a plan to charge for its integration into Virtual Laguna Beach. This case study also reveals brand interaction should entail a reward especially in the virtual world (Klaassen, 2007). This is because most visitors in Virtual Laguna Beach are usually exposed to these brands hence; they interact voluntarily just like in the real world. The second case study talks about the Bank of America. In most financial services that are provided all over the world, online banking is considered as a major breakthrough in the innovation sector. In 2005, the Bank of America came up with a different and radical product which broke the paradigm. Scholars assert...
2 Pages(500 words)Assignment

MTV Networks: The Arabian Challenge

...MTV Networks: The Arabian Challenge Question In the MTV Networks case study there was raised an important factor that has huge impact on international business – it is culture. Arabic culture is very different to the American culture. Arab society is much more conservative than the American or the European. Arabs have deep belief in God and they believe that practically everything in life depends on the God’s will (Higgins.org, n.d.). Such strong religious beliefs and values form society’s behavior, and therefore, have crucial influence on the consumer’s behavior, as it is in case of MTV. Justice and equality are also very important for Arabs. All the activities undertaken on behalf of the US and Americans is constantly weighed... strategy...
5 Pages(1250 words)Case Study

MTV

...MTV Networks The Arabian Challenge of MTVI To be able to appeal to the cultural sensitivity of Arabian populations is one of the most challenging tasks that global brands planning to expand into the Middle East region have to overcome. The journey is also not easy since the majority of Arabian nations seem to react to different political and cultural changes in different ways. MTV International has through its example set up standards in migrating and establishing itself in the Middle Eastern countries, without any compromise on the edge of the channel’s content. It is indeed intriguing that MTVI achieved all this without any controversy or objection raised from the Arabian populations. Also, it must be noted that the management... of the...
4 Pages(1000 words)Case Study

MTV Networks: The Arabian Challenge

...MTV’s Entry in Arabia: A Case Analysis MTV’s Entry in Arabia: A Case Analysis Introduction MTV is one of the fastest growing networks of entertainment in the field of electronic media. The force of globalization took over the world by the early years of the 21st century (Baltaji, 2008). The claws of globalization only grew stronger and stronger in terms of their strength in the subsequent years of the current century. By the year of 2007, globalization engulfed the local firm and companies in all fields of life had to pick from two decisions which were firstly entering into the sea of globalized economy or die out quietly and more surprisingly, the featured electronic network made the choice of entering into uncharted markets... of letting...
4 Pages(1000 words)Case Study

MTV Networks - the Arabian Challenge

...MTV Networks - the Arabian Challenge Basically, the Arabian nations are largely populated with Muslims who essentially possess strong cultural as well as religious values (Clauss-Ehlers, 2010, p. 115). Arguably, the Middle East countries are way backwards compared to the westernized nations such as America, more so in terms of dressing and traditions. For instance, whereas people from the west have been observed to dress modernly, in suits, T-shirts and Jeans, in the Arabic nations, men have been seen to uphold their traditional dressing methods with women also frequently dressing in veils. In addition, the Middle East is exposed to diverse political forms of government, most of which excessively use religion as a basis... that are...
2 Pages(500 words)Case Study

Network

...Network International Company profile Network international is an independent card solution involved in payment services and providing solutions in the Gulf and Middle East region. It has pledged to fulfill the needs of institutions dealing with finance, corporate business and retailers (Network International). Network international gives a variety of services such as credit and debit card payment. According to Jim Randel, credit cards are used to borrow money from banks, which is a loan without collateral. A debit card is used to access a customer’s own money, which is backed by his or her own account. Outsourcing is important to keep up with the competition in the...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic MTV Network for FREE!

Contact Us