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The Risk Management Process Business Strategy and Tactics at Marston Lodge - Case Study Example

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The paper presents the risk management process business strategy and tactics at Marston Lodge. Competition is the norm in the 21st century; a company that is not staying competitive in the current business world risks the chance of being kicked out of the market…
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The Risk Management Process Business Strategy and Tactics at Marston Lodge
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Download file to see previous pages Marston Lodge is an example of an organization that is operating under minimal production levels. Numerous complaints hailed towards the company. For instance, long queues and poor conditions of the rooms depict that management and the employees are not taking seriously their jobs and working towards attaining the set objectives of the company. This thwarts the efforts of the hotel on profit maximization. The longer Marston Lodge keeps without addressing these challenges, the faster it degrades an eventually becoming bankrupt.
What is also evident from the case scenario is the fact that Marston Lodge is using many funds to train its employees yet production levels in the company are at its lowest. It increases pressure on its resources that should be skewed towards restoration. As much as employee training is crucial to the company, circumstances must dictate when sponsorship is to be awarded. Employees do not exhibit coherence; this is evident when cleaners complain about their working conditions amongst themselves. In each department, there should a supervisor whose prime role is to analyses the resource that is needed in their respective departments.
Lack of an ICT foundation is a major problem that is facing Marston Lodge; this makes it hard for customers to book rooms in advance (Cameron, 2005). The resultant effect is the long queues which are portrayed on counters to be served manually. This increases the production costs of the Lodge making it attain the minimum profits which on other occasions may transform into losses. Marston Lodge lacks proper program coordination on its production activities. For instance, the kitchen management considers sourcing the local produce in bits instead of making orders for products to be delivered in bulk to the Lodge, since this will, in turn, the costs of purchasing in small quantities due to economies of scale advantages (Culp, 2001). ...Download file to see next pagesRead More
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