StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Stratege management - Case Study Example

Comments (0) Cite this document
Summary
The famous hotel reservation company faces high rivalry among existing firms but low threat of new entrants. The threat of substitute products is moderate. Bargaining power of…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.7% of users find it useful
Stratege management
Read TextPreview

Extract of sample "Stratege management"

Web Reservations International Strategic Management: Porters’ five forces and strategic fit analysis Web Reservations International fits the hospitality product industry, which implies a mass market. The famous hotel reservation company faces high rivalry among existing firms but low threat of new entrants. The threat of substitute products is moderate. Bargaining power of clients is also moderate. The growth in this industry steadily increases annually with great visit wars. Company’s survival is linked to ridding any unnecessary expense (James 2004). The hospitality company faces a high amount of concentration since people are willing to pay for some specific service with quality specialty. The services have relatively low switching cost since they are of similar quality and price. The ratio of fixed to variable costs over the past five years averages is lower than the industry average of 0.79. The company is not on excess capacity but acceptable capacity (Leibsohn, Moy and Okagaki 2012).
Threat of new substitutes is necessitated by customers’ willingness to switch to another similar service offered by a competitor. Competitors, however, face a difficulty in closing in on performance and relative price. Web Reservations International is a globally recognized brand name and does not face a greater threat from substitutes. Customers are willing to pay premium prices for the services offered (Leibsohn, Moy and Okagaki 2012). Customer’s willingness to switch is very low since the company has established good relations with its clients.
The company should least take on a defender and prospector strategies because it is not scared of new competitors and scarcely experiments on potential responses to new environmental trends. The company is likely attempting an analyzer strategy in maintaining current businesses and innovativeness (Hoyle 2013).
Marketing Mix Strategies
Marketing research encompasses features and benefits of the product, price sensitivity to customers, effectiveness of distribution channels and advertising and promotions initiatives. This is the marketing mix that every company must learn to balance. The services of Web Reservations International Company are essentially hospitality services, thus highly valued and on high demand (Goldberg 2012). The advertisement captures the mind of the contemporary generation Y to a greater extends as compared to oldies in their sixties and seventies. By undertaking a marketing mix, the company is destined to make a full cycle of hotel and reservation success (Creswell 2012).
Segmentation, targeting, differentiation and positioning strategies
The importance of market segmentation is to capture the array of customers who are sensitive to price and to some extent quality (Chaskin, Dillman, Greenberg and Verma 2011). The brand is the major tool of differentiation. Others used by Web Reservations International include customer support services, service descriptors, and image (Andal-Ancion, Cartwright and Yip 2012). Positioning strategies used are; moving to a new position, repositioning the competition and strengthening the current position. Strengthening the current position will involve constant monitoring of customer needs and wants. Investing on time, talent, money, and to after-sale services is essential (Aguero and Leiseca 2012). The new position is a welcome since strengthening the current position causes a downturn in performance hence a better strategy to be employed by Web Reservations International.
Conclusion
Strategies are significant for a company to know how to maximize its internal resources while learning on how to handle the turbulent external forces. Equally important is differentiation and positioning allowed competitive offerings and possession of the features the target market desires. This involves creation and maintenance of a certain perception of the service in the mind of the customer.
References
Aguero, R. F., & Leiseca, E., 2012. U.S. Patent No. 5,253,165. Marketing Journal, I(5), pp.2-12.
Andal-Ancion, A., Cartwright, P. A., & Yip, G. S, 2012. The digital transformation of traditional business. Journal of International Business, II, pp.1-23.
Chaskin, R., Dillman, K., Greenberg, D., and Verma, N, 2011. Creating a Platform for Sustainable Hotel Business. Management International Review, II(7), pp.1-16.
Creswell, J.W., 2012. Qualitative Inquiry and Research Design: Choosing Among Five Approaches. Journal of International Business Studies, III(11), pp.50-62.
Goldberg, J., 2012. Hotel Business in the Modern Economy. European Journal of International Management, I(10), pp.1-12.
Hoyle, D., 2013. ISO 9000 Quality Systems for the ISO 9001: 2008 standard: Hotel Industry. European Journal of International Management, II(1), pp.34-78.
James, S., 2004. Understanding Hotel Business. Ebscohost, II(4), pp.1-7.
Leibsohn, D., Moy, K., and Okagaki, A, 2012. Business Strategies. Management International Review, III(3), pp.1-31. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Stratege management Case Study Example | Topics and Well Written Essays - 500 words”, n.d.)
Stratege management Case Study Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/management/1642842-stratege-management
(Stratege Management Case Study Example | Topics and Well Written Essays - 500 Words)
Stratege Management Case Study Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/management/1642842-stratege-management.
“Stratege Management Case Study Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/management/1642842-stratege-management.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Stratege management

MANAGEMENT

...?Running Head: MANAGEMENT Management s Management The contemporary business organizations work in dynamic and volatile working conditions. Consequently it is vital for such organizations to take necessary steps to create and execute the plans for the changing environments. Strategic planning is a modern technique that facilitates various businesses and companies to meet their goals in efficient and sound manner. The administrators apply strategic planning for their companies are in a position to take hands-on methodologies to reap benefits for their companies. The strategic organizations are able to exploit the benefits and opportunities...
5 Pages(1250 words)Research Paper

Management

...? Workplace Stress Management Assignment) Introduction A Spirited workforce is one of the competitive advantagesof every modern organization. Therefore, organizations today heed their genuine concern to issues associated with workplace stress with intent to enhance HR cohesion and thereby the overall business sustainability. Workplace stress is one of the major constraints to the sustainable growth of a firm. Any sort of physical or mental turmoil or emotional responses to work related issues can be termed as workplace stress. The condition is attributed to numerous factors including personal as well as organizational environments. Though stress has a direct impact on the individuals concerned, it will also indirectly affect... the...
7 Pages(1750 words)Essay

Management

...%20Communication%20and%20Relations/Uncertainty_Reduction_Theory.doc/> Defining Communication Theories, viewed 25 July, 2011, Festinger, Leon 1957, A Theory of Cognitive Dissonance, Stanford University Press. Miller, Joseph Hillis 2001, Speech acts in literature, Stanford University Press. Poulakos, Takis and Poulakos, John 1999, Classical Rhetorical Theory, Houghton Mifflin College Div. Shareholder Communications, viewed 25 July, 2011, Werther, William B. & Davis, Keith 2000, Human Resource and Personnel Management, 5th edn, McGraw-Hill, USA. Wilson, Richard M. S. & Gilligan, Colin. 2001, Strategic Marketing Management: Planning, implementing and control.2nd edn, UK, Butterworth-Heinemann.... ? MANAGEMENT Essay on...
5 Pages(1250 words)Essay

Management - Performance Management

...is an important organizational activity because it ties together different organizational factors, such as HR processes, strategy, and capability. In task 2, it has been explained why a well designed performance management system should monitor and review performance. After it, the difficulties in appraising individual performance have been addressed. What is Performance Management? Performance management can be defined as the process by which line managers influence organizational roles and functions in order to ensure that actual outcomes match strategic aims and expectations. Traditionally, organizations implemented the framework of performance...
8 Pages(2000 words)Essay

Art Management ,Collector management

... Tactics: New York. Clinton Gilkie, 2012. Print. Khosrow-Pour Mehdi. Issues and trends of information technology management in contemporary organizations: Pennsylvania. Idea Group Inc (IGI), 2002. Print. Kim Mi-Jung.Consumer Perceptions of Apparel Products in Internet Shopping: New York. ProQuest, 2007. Print. Montague David. Essentials of Online payment Security and Fraud Prevention: New Jersey. John Wiley & Sons, 2010. Print.... JFlora.com I would like to introduce consumers in the fine art market to my new company J Flora Art Auction. This is a web based platform that will provide fine art for sale to consumers in this market. The website will launch in two months thus this paper will explain about the company, its benefits and the...
5 Pages(1250 words)Essay

Project Management Risk Management

...Risk Template Risk Management plays one of the most important roles in the overall project management. It is often argued that the project managers forget to include the risk element into the overall project management and often face situations for which they are unprepared to deal with. In order to effectively control the project, it is of great importance that the project managers must clearly identify the risks before starting the project and outline their responses against the various risks identified so that an effective and efficient strategy can be developed to meet the uncertainties related with the project. It is further argued that the project...
6 Pages(1500 words)Essay

Management or management function

...To achieve the goals in the highly competitive business environment, organizations must have their own concepts and must have functions to be able toachieve their objectives. The four functions of management are basically planning, organizing, directing and controlling. However, an organization is faced with different circumstances and under different situations different functions have to be executed. A manager faces situations such as change in the organization. Change in an organization can be brought about by various factors such as culture change, downsizing, redundancy, layoffs, mergers and acquisitions, change due to expansion, and even due to the advancements in technology. This paper will discuss...
5 Pages(1250 words)Essay

Technology stratege

..., the terms on which the implementation of technology strategy is based can be differentiated across businesses with different organizational culture. In this context, it is noted that four different approaches can be used for the development of strategic fit within organizations – strategic fit involves in the alignment of business strategy with technology strategy. The first approach is known as ‘strategy execution’ (Doom 37) and is based on the following principle: the business strategy is the basis for all organizational plans – including the technology management policies. In the context of the specific approach a firm’s IT strategy is incorporated in the overall business strategy....
10 Pages(2500 words)Term Paper

Scope management (project management)

...SCOPE MANAGEMENT Topic Characteristics of well-written and poorly-written solution requirements Searching through the internet, there are several features of well-written requirements that are found. A set of these requirements were suggested by Coley Consulting Group. The group generalizes a well-written solution requirement into three major headings. Under each heading, there are sub-headings that complete the list with eight major requirements needed to make a well-written requirement. The table below summarizes the eight features of well-written requirements. Main Feature Sub-Features Communication Complete Clear Consistent control Chosen Chaseable Certified Construction Credible Clean Adopted from Coley Group... and feasible...
3 Pages(750 words)Case Study

Project management: Risk management

...Project management: Risk management  How the process will be implemented The process of designing the entire house shall be followed by the real actualization of the project. The process of digging the site will usher in the eventual building. The building will start with the foundation structure, which lays the basis upon which the entire structure shall revolve around. The tunneling of trenches shall be followed by the erection of walls and roofs. The walls shall be plumbed with proper sheathing as the roofs are competently fitted into convenient trusses (Reinhardt, 2008).  After the completion of the foundation, proper design shall be carried out to ensure that the living room, the garage, the storage...
2 Pages(500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Stratege management for FREE!

Contact Us