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Introduction to Strategic Management Report - Essay Example

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The Japanese multinational has it’s headquarter located in Aichi, Japan. In 2011 the company was ranked third largest automobile company in terms of revenues. General Motors came…
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Download file to see previous pages The companies include Lexus, Daihatsu, and Hino Motors among others. A recent study shows that Toyota has sold over more than 12 million cars. The company also manufactures forklifts, buses, industrial equipment, and buses. Toyota has a large market in North America. The United States of America is a host to five plants of the Toyota Company. The locations are in Buffalo, West Virginia; San Antonio, Texas; Huntsville, Alabama, Georgetown, Kentucky and Princeton, Indiana. Early imports from Japan like the Toyopet did not make large sales due to their small size. However, due to energy crisis in the 1970s, Americans and other countries imported Toyota cars because of their fuel efficiency and lower price compared to other cars in the automobile industry. The rise of fuel prices and side effects of global warming prompted the company to manufacture fuel efficient cars. The recent brands like Highlander, Camry and Prius are a proof of the firm’s objective to make fuel efficient vehicles. The vehicles serve the current global market that requires cost efficient and effective cars.
An international business is an enterprise or entity that is involved in commercial transactions in two or more than two countries. An international business cuts across boundaries in doing business. The business environments are the surrounding factors that influence the business performance (Fry, 2009). The business environment can have a number of impacts on a business. Toyota Motor Corporation falls into this category. Before introducing a business venture in a foreign land, it is imperative to study the business environment to establish the feasibility of the particular business.
The economic factors in a given country will influence the habits of the consumer. A good economy is one that has empowered consumers to purchase products they demand thus satisfy their needs. Recession and Inflation influence the purchasing power of ...Download file to see next pagesRead More
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