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LensCrafters Management - Essay Example

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The author of this paper claims that LensCrafters is a California-based company that deals with prescription eyewear and prescription sunglasses. The company has strategized on selectively expanding to countries such as Hong Kong, Puerto Rico, and Canada…
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LensCrafters Management
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Download file to see previous pages Efficiency requires that services occur at the least cost possible. Incurring least costs involve employing opening up more stores and having employees who serve clients in the quickest way possible. This, consequently, enhances the customer experience.
Operations management is an inevitable part of an organization as it involves the movement of goods from the producer, the retailer, and finally to the consumer. Ensuring customer satisfaction while simultaneously striving after efficiency is a huge challenge to operation management activities. Operations management entails the processes and scientific methodology through which products are created and delivered effectively to customers. This is because customers define the existence of a business. The way in which an entity produces and channels products to customers creates the difference between a delightful and unpleasant customer experience. In the end, produced goods should be available to the market on time and be of the desired quality. Effective operations management, therefore, is crucial to providing high-quality goods that customers demand within the desired period.
In designing goods and services, operation managers should value the opinions of customers. Proper market research necessitates that a company asks customers what they need before designing products that appeal to general consumer preferences. Physical characteristics such as dimensions, color, and materials are customer specifications that a company translates into making final goods. It is crucial, however, for a product to undergo prototype testing in order to ensure that customers’ specifications are feasible.
Customer experience also depends on service delivery and system design. This includes the facility’s location, the servicescape, organizational structure, technology, and information support systems. Location affects a customer’s travel costs and time. Besides, the servicescape should entail an enchanting physical impression that promotes customer experience. This is because such designs enhance the brand of a product. ...Download file to see next pagesRead More
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