Green Field Enterprise - Research Proposal Example

The business would be aimed to incur profitability through the delivery of exceptional quality cuisines and specialty food and value creation for the customers in the United Kingdom market. The restaurants of Fortuna will appeal to customers of various demographics and would be a fine dining restaurant choice for both family and business purposes. The menu of Fortuna restaurants would be inspired from a range of various cuisines from all across the world. The personnel planning, management structure, marketing mix, operations management and financial forecasts are used to understand the feasibility and profitability of the Fortuna restaurant chains.

The Fortuna chain of restaurants will be opened up with the aim of providing differentiated gourmet cuisines to all the generations of customers in the market of United Kingdom. The restaurant business would provide a wide variety of meals and dishes and would try to cater tom a wide variety of clientele. Fortuna restaurants would be characterized by a cosy and upscale atmosphere, a premium ambience, superior facilities, excellent customer services and a wide variety of cuisine specialties to create an overall exceptional fine dining experience for both the family and business customers in the market.

The chain of restaurants would be established to operate as a main player in the food and hospitality sector of United Kingdom. The place would be suitable for quiet dining, business meetings as well as for celebrating special occasions and would thus be suitable for a variety of services for the customers (Kutratko, 2008, p.215). Fortuna will be established with the aim to create a great place for fine dining combined with excellent quality and wide variety of cuisines and an excellent dining atmosphere.

The mission of Fortuna chain of restaurants is to become the restaurant preferred by a wide range of customers varying from