StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Speaker responce on sport markting - Essay Example

Comments (0) Cite this document
Summary
First, there was the outline of facts and points that are useful in understanding sports marketing. What has been presented was perhaps analogous to empirical evidences to the theories we have…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.4% of users find it useful
Speaker responce on sport markting
Read TextPreview

Extract of sample "Speaker responce on sport markting"

Reaction Paper for a Presentation on Sports Marketing The presentation delivered to the was interesting primarily on two fronts. First, there was the outline of facts and points that are useful in understanding sports marketing. What has been presented was perhaps analogous to empirical evidences to the theories we have learned during the lectures. The experiences of the speaker were excellent case studies that confirmed and supported marketing concepts learned so far. Secondly, I was drawn to the speakers point of view. There were several instances where his take, position and opinion on a concept has added dimension to what were being explained. She has travelled the world so I am sure that she understands the cultural aspect of sports marketing particularly when the market is international in scope. The requirements for this had been outlined by Blanchard et al., (2012), underpinning a degree of market heterogeneity that sports marketers should understand. The speaker’s expertise is on television and she offered really helpful insights with regards to producing marketable content. What made her relevant for me in this respect was that despite her generation in terms of the length of her career, she immediately identified mobile communication as the development that would make sports television exciting and very viable today and in the future. I believe that this is the most important part of her presentation. According to her, there is a lot of opportunities and they are within the platform where content could be accessed anytime, regardless of location. She also cited the role of emerging players in the sports television industry brought about by the new capabilities allowed by technology. Based from what she has talked about, it seems to me that there will be a lot of diversity in terms of marketing. This is where I believe I could apply what I have learned in the presentation to my career. She provided the details with how I would be able to maximize marketing opportunities and engage the target market by using the new media such as mobile communication and technologies such as streaming technology. I see several insights that are applicable to marketing events such as the Qatar Olympics. In learning the tools and strategies as told by the speaker, I think that I could create or build a sound marketing strategy for it, one that maximizes its potential as a sporting event.
While the speaker began the presentation with an outline of opportunities, she also gave enough materials that allowed the audience to determine that despite the technological advances in sports television, there are constant characteristics that people such as marketers must be familiar with. For example, when the speaker talked about access to content across all media devices, she pointed out that the process still entail traditional market behavior when it comes to sports spectatorship. This is the reason why she explored the streaming technology in great detail. According to the speaker, sports enthusiasts and audiences are still drawn to live coverage and that they typically peruse sports media content in groups. These variables make the traditional manner of delivering content still relevant today and something that we will see in the future for events like the World Cup in 2022.
Finally, the speaker also touched on several controversial issues such as the pursuit for profit: that sports networks are not averse to commercializing programming because of the amount of money the contents could generate. The point made was whether this is correct or unethical. As a stakeholder in the industry, with the possibility of working within this system, I think that there should be a balance between profit and the relevance of sports. These two are critical, since without one, we may never witness truly remarkable sporting events. The profit guarantees good players, exciting games and well-oiled sporting machines that ensure the persistence of sporting events for us to enjoy. If it is not profitable, television could kill a league or an event such as when XFL was axed due to bad rating (Leeds & Von Allmen 2014, p. 4-30). But focusing on profit could harm the very objective of sports broadcast and its positive impact on society as a whole.
References
Blanchard, Simon, DeSarbo, Wayne, Atalay, S and Harmancioglu, Nukhet 2012, Identifying consumer heterogeneity in unobserved categories. Marketing Letters, vol. 23, no. 1, 177-194.
Leeds, Michael and Allmen, Peter 2014, The Economics of Sports: Monopoly and Antitrust. Pearson Education. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Speaker responce on sport markting Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Speaker responce on sport markting Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/management/1637362-speaker-responce-on-sport-markting
(Speaker Responce on Sport Markting Essay Example | Topics and Well Written Essays - 500 Words)
Speaker Responce on Sport Markting Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/management/1637362-speaker-responce-on-sport-markting.
“Speaker Responce on Sport Markting Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/management/1637362-speaker-responce-on-sport-markting.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Speaker responce on sport markting

Markting

...?Marketing Table of Contents Table of Contents 2 Question 3 Question 2: 6 Question 3: 8 Question 4: 10 Question 5: 11 Question 6: 13 Works Cited 14 Question 1: The Internet is changing the way some firms gather consumer information. See if you can find a company (provide source) that is using the Internet to gather information on customer needs. What evidence on their site suggests that they are using the information gathered to aid in developing new products? What are the benefits of gathering information on customer needs from the Web? What are the drawbacks? For what kinds of industries might this information be most useful or appropriate? Least useful or appropriate? Your response should be well thought out and insightful... Table of...
4 Pages(1000 words)Essay

Markting

...?Nokia: (Re)Connecting with People The mobile phone industry is significantly one of the most lucrative as far as technology-related marketing goes. The past couple decades have shown a tremendous influx of innovation as cellular phones became a staple for most individuals. In the advent of this communication device from the early years and forward is the emergence and endurance of Nokia as a brand. This Finnish company was smack in the middle of the advances early on as mobile communication has evolved ever so swiftly in a matter of years. The trend for such devices has become so in demand that companies are quick to develop products that will suit what the consumers are looking for in accordance with what is the latest... (Re)Connecting...
3 Pages(750 words)Essay

Markting

...?In the business world there are two types of organizations which are manufacturing and service companies. Determining the satisfaction on aproduct is easier due to the fact that the customer is evaluating a tangible product. Different customers can evaluate the same product due to the consistence associated with manufactured products. In the service industry the level of service that a customer may receive varies due to the intangible nature of the work. In order to evaluate the service industry this paper describes two instances in which I experienced good and bad service. A service that I utilize a lot during the last couple of years is the service of the local library. Every time I go to the library I have been always... the business...
2 Pages(500 words)Assignment

Speaker responce

... Submitted Introduction This paper discusses my response to the seminar conducted by Joe Ellis of the Denver Broncos. He enumerates the five things to do in a workplace and the philosophies that guide them. An exposition of the insights I gathered from the presentation is shown in the first part. The next part addresses various issues that often arise in the workplace which are worth mentioning. Finally, I’ll be sharing my own experience with the topic in the last section. 2. Insights from the presentation After hearing Joe Ellis speak about the five things to do in a job, I have come to a conclusion that, in order to be successful, one must always keep things simple on the job. In accomplishing tasks and getting along... Submitted...
4 Pages(1000 words)Assignment

Folk Festivals-Oktoberfest

3 Pages(750 words)Research Proposal

Markting

...= $5 Gold = $10 Gold Plated = $5 Platinum = $10 Titanium = $10 Memory Card = $5 Calories Intake Meter = $20 Silicon = $10 Strap = $5 $40 (labor cost) + $80 (material cost) = $120 (raw cost of the calorie intake counter watch) PLACE I used intensive distribution to determine the place where it is best to sell my device. Intensive distribution is a method of distribution where products of different brands are exposed to many outlets to maximize supplier’s sales. I will sell and display my calorie intake counter watch in retail shops such as health centers and sports centers. Shops like these would be the best place to sell and display my device because these shops promote the same...
5 Pages(1250 words)Assignment

Markting

...Running Head: PRICING AND PROMOTION STRATEGY Inserts His/Her Inserts Grade Inserts Pricing and Promotion Strategy Johnson & Johnson, Inc. Johnson & Johnson (J&J) is a worldwide producer of the health care products and is also a large-scale provider of other services related to it. The company successfully undertakes its international business with the help of its auxiliary branches functioning all across the world. The organization carries out its chief operations in Europe, US, Africa and Asia Pacific region. Johnson & Johnson (J&J) is the leading consumer health company in the entire world, is involved in the research and development, production and selling of the products for consumer health care, and also provides the medical... Head:...
4 Pages(1000 words)Essay

Speaker

...Teacher Favorite speaker One of my most admired speakers of all time is Martin Luther King especially when he delivered the I Have aDream speech as recorded in the video of Huffingtonpost.com. It was delivered during the “March on Washington” on August 28, 1963 at Lincoln Memorial for jobs and freedoms or to cash a bad check that America has promised. The speech was intended for every American and it was so powerful that it united America against segregation and the speech studied by students generations after him. Dr. Martin Luther King was a very engaging speaker and this could be attributed to the cause he took in the civil rights movement of ending segregation as well as the...
1 Pages(250 words)Essay

Speaker responce

...Speaker’s response In the insightful presentation, there were some of the words that were particularly missed during the presentation process. The confusion of these words ‘brand’ and ‘strategy’ was mostly witnessed in the presentation. These two words were misused in the context of marketing. Hence in the presentation, right words need to be used in the correct manner and in a particular context where they fit properly (Johanna 20). The consumer culture is actually influenced by the choice of words used during a presentation on the advertisement or promotion of a particular product. Some choice of words does not make particular insight particularly for the goods. Example the insight can be about milk and related foods...
2 Pages(500 words)Essay

Responce

...Motivating Introverts Psychology Response Gifting is a very effective motivation tool. However, the approach taken to gift or motivate an introvert is quite different. An introvert is a person who is mainly concerned with his or her inner thought and feelings rather than the environment. Therefore, to motivate or gift an introvert, it is very important that it is done privately and kept as quiet as possible. Introverts value their privacy and really appreciate things to be done low key, this is due to their shy nature (Ewen, R. 1998).  It is important to know how to approach introverts. They tend to be reserved and quiet people, therefore it is very important to observe silence. Speaking in low volume and limited energy, helps... Introverts...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Speaker responce on sport markting for FREE!

Contact Us