Brand Positioning of Danier Men's Accessories - Essay Example

Leather is one of the most ic fashion moments that are still incorporated in the newest fashion designs we see in stores. This is not much of a surprise as leather as a material for clothing and accessories is hard-wearing and at the same time gives off a sophisticated vibe. With this said, Danner Men’s Accessories online store, specializing in leather craftsmanship is a business that has big selling potential. How do we turn this potential into reality? Well, positioning Danier as a brand that will be top of mind when it comes to leather clothing and accessories would entail a strong and singular campaign that will avoid people from confusing it with other online stores.

As Danier specializes in the quality and expertise they put into their products, I would say that it would be best for them to position their company as a premium leather store that will bank on genuine leather materials and stick to realistic premium pricing.