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MAN-40036 strategy and information management assignment 2014 - Essay Example

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For the period of its seven decade history, IKEA has developed from a little home furniture company to a worldwide retailer with stores in 38 countries and with over a hundred thousand employees. This company is privately owned by the Stichting INGKA Foundation, the latter which…
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Download file to see previous pages In addition, it has been able to develop a standard operating procedure that has been largely responsible for the identification, acquisition, and transfer of knowledge between the different stores in the company’s network. Because of the skill displayed by its management when handling diverse issues from its numerous stores globally, and also being able to venture into countries which speak different languages, IKEA has achieved success on the international scene where other companies take years to achieve the same.
The vision of IKEA is to generate an enhanced daily life for the many people and in order to achieve it; this company has worked toward the provision of a range of well-designed and serviceable home furnishing (Meisler, 2004). In addition, it has ensured that the cost of production is low enough so that the sale price of its products is low enough to so that as many people as possible can be able to purchase them.
The mission of IKEA supports it vision through the development of a diverse range of useful household and office products at prices which are low enough to ensure that as many of its customers as possible can afford them (Jonsson & Foss, 2011). In order to fulfill its mission, this company focuses towards the creation of good furniture design that is set at a low price. The furnishings that are offered by this company vary to a great degree and these cover every room in the home, with the aim of satisfying those people ranging from the romantic at heart to the minimalist. The company’s stores are so well coordinated that the designers are normally able to come up with products which meet the daily needs of their customers through the elimination of all those parts which are unnecessary. The cornerstone of IKEA’s mission is ensuring that the prices of its products remain low so that they can be available to everyone. In order to fulfill this ...Download file to see next pagesRead More
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