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Business Decision Making in Chabros International Group - Case Study Example

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This paper "Business Decision Making in Chabros International Group" focuses on the supplier of high-quality wood in the Middle East Region, supplying veneer and other wood products to markets like Dubai, Saudi Arabia, Qatar, and other Arab countries. …
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Business Decision Making in Chabros International Group
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Download file to see previous pages Dubai is on the decline mostly due to tough economic conditions.
A closer analysis of the facts provided in the case study would suggest important management and strategic issues which firm needs to focus on. Two of the important management issues are the mode of entry as well as the marketing strategy of the firm.
When entering into international markets, firms have relatively diversified options to exercise. From exporting to the establishment of Greenfield projects, firms can choose the right strategy based upon the overall situation and the resources available to the organization. However, in order to expand into any market, it is also critical to highlight and explore language and cultural differences, as well as the institutional differences, as these factors tend to have a significant impact on the way a firm has to develop its marketing as well as HR strategy.
The initial strategy adopted by the firm was to enter into joint ventures with the firms which were not located in the region. This, therefore, created strong cultural and interpersonal issues for partners who were not used to the overall culture and business norms of the region.
As such the firm entered into the market without actually making an effort to understand the local dynamics and importance of having local partners. Since the firm was entering into different markets for the first time it was therefore important for it to either start through the exporting or founding joint ventures with the local firms. However, the firm actually opened wholly-owned subsidiaries in those regions with 100% ownership, therefore, the necessary capital was tied up in establishing new facilities.
Secondly, the firm focused on one market while continued to expand in other markets despite the fact that a major chunk of its sales was coming from one single market i.e. Dubai. Rather than expanding into other markets, it failed to further penetrate into the existing markets and, therefore, was not able to achieve the required level of growth.   ...Download file to see next pagesRead More
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