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Improvement of Coca Cola Market Decision Making - Research Paper Example

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 This research paper analyses the company of the Coca-Cola focuses on producing light and diet beverages, waters, juice drinks, and coffees, as well as tea. Coca-Cola has become the world’s leading non-alcoholic beverage because of its strong marketing strategies…
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Improvement of Coca Cola Market Decision Making
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"Improvement of Coca Cola Market Decision Making"

Download file to see previous pages The company has a variety of products, and it licenses or possesses more than 500 brands. With is vast empire worldwide the company has grown to become a market leader that is considered one the influential organization in the world. The company has grown from operating within the city of Atlanta in 1886 to operating in more than two hundred nations currently. It has further grown from selling 8 glasses of soft drinks to 1.8 billion bottles a day. Furthermore, the company has over 300 hundred bottling branches and organizations worldwide, which are the link between the company and its customers. The company manufactures syrup that is sent to these organizations to produce the soft drinks that are distributed to the consumers. The company values its customers who sell and consumes its products worldwide and it considers them a significant part of its sustainability process. INTRODUCTION The company focuses on producing light and diet beverages, waters, juice drinks, and coffees, as well as tea. It also provides energy and sports beverages, operating in over 200 nations. It has its headquarters in Atlanta, Georgia with around 140 000 employees. The company has been successful in its businesses registering revenues of $35, 119 million in the financial year of 2010. This was an increment from of 13.3% from the previous financial year. The beverage was initially being sold in glasses, but it was later sold in the bottles, first in 1894, to make it portable, and enhanced its distribution to other states.  The tools applied include Affinity Diagrams, Control Charts, and SWOT analysis that have enabled the company to remain relevant in the market and become a leading organization in the production of the non-alcoholic beverages worldwide. ANALYSIS Affinity tool diagram The Coca-Cola Company has managed to dominate the non-alcoholic beverages world because it applies the right decision-making tools concerning its products worldwide. Since the company operates in more than 200 nations, it faces the problem of utilizing a lot of information and ideas, which affect their targeted audience. The affinity tool diagram, comes in handy, in ensuring that large sums of data and information are gathered from ideas of groups, through the process of brainstorming, to ensure that the information is prompted, based on the natural affiliations of the groups 8 Parnell, 2011). The company ensures that it melds the perceptions, ideas, and opinions as well as insights of a faction that is conversant or well acquainted with the modern market changing trends (Hoerl and Snee, 2012). This includes the marketing and advertising segments, who gather the relevant information, which the managerial body of the company, uses to make decisions that affect the investments and marketing strategies of the organization. These decisions are aimed at ensuring the sustainability of the company in the market as well as attaining the maximum possible returns.   ...Download file to see next pagesRead More
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