Cross Cultural Communication - Essay Example

The results collected from these arguments are very important to examining the high and the low context cultures of the business towards international communication. Communication is as a vital element of the organizational success, but every aspect of communication must coincide with the organizational norms and practices that are guided by the culture (McIntosh et al 2008). However, every organizational culture management requires good leadership as described by Hall in order to coordinate and guide the efforts of the organization towards the achievement of the organizational objectives (Halverson and Tirmizi 2008).

Management functions entail planning, organizing, leading and controlling performance of all areas of the organization. Nevertheless, this is slightly different since cross-cultural communication entails management of different cultural aspects in order to attain a competitive edge in the global marketplace (Kachru 2005). Most of the scholarly articles published in the past 10 years have provided supportive evidence that the Hall’s context of cross-cultural management is very significant to the realization of global business management (Halverson and Tirmizi 2008).

This is because most of the models that were used prior to Hall’s context lacks adequate evidence and qualitative arguments (DeFillippi and Wankel 2006). Although Hall’s model is being appreciated for its validity in determining the contexts and cultural communication, some researchers argue that it lacks essential validity and attitude in cultural dimensions. The main objective if this research is to determine the coherent scale of measure of Hall’s cultural dimension of High and low contexts and offer valid findings in relevance to communication within German business environment.

According to Hall, culture is as a way of life exercised by people of a