OPERATION MANAGEMENT - Essay Example

Article Review In the article under consideration Dr. Stephen Ng and Barbara Li described the case of the company Galanz. The operational strategy of the company and the steps taken by its founder Liang Senior was analyzed. It was revealed that in spite of the company’s impressive success, Galanz went through difficult times. “Although the company continued to be profitable despite increasing competition, the global garment industry faced dramatic infrastructural changes that posed potential risks to its business in the late 1980s” (Ng and Li, 2010, p.2). The task of the head of the company was to analyze the previously used strategy of Galanz.

It was necessary to determine if it was still efficient as the company had to undergo numerous changes. Liang understood that it was essential to consider the issues, which would help impact the organization’s strategy and achievement. It was obvious that all the changes should have been made with a long-term orientation. The important issue was to determine, whether the strategy is commensurable with the combination of original equipment manufacturing, original brand manufacturing and original design manufacturing, whether the success of original brand manufacturing business in the international market can impact original equipment manufacturing negatively.

The new markets offered new opportunities but also a great number of challenges, the main of which was cultural differences. Thus it was necessary to provide the corresponding quality of service in order to meet the requirements of all the customers in the new market and to cut prices to gain competitive advantage.ReferencesNg, S, Li, B 2010, Operations Strategy in Galanz. Richard Ivey School of Business Foundation