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Information System for BMW - Case Study Example

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The author of this case study "Information System for BMW" describes that the main challenge that the firm is facing is the lack of a centralized way to manage the various functions of the firm. BMW has not been able to have a data-driven management process…
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Information System for BMW
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Download file to see previous pages According to the case, it is clear that the firm needs to use an enterprise resource planning system to manage its operations. In acquiring a business system, the business can acquire a system for each of the functions that it has, or it can acquire an information system that cuts across all the functions of the business. An enterprise resource planning system is a system that is designed to centrally manage all the process of the business. In other word, information is shared across all the departments in the organization. This is achieved by installing a system that incorporates all the functions of the business. If a business acquires this kind of a system, it means that all data from all its departments is centrally collected and managed which makes it easier for each department to collaborate more easily and also eliminates redundancies in functions.
A customer relationship system is crucial to make sure that customers are managed properly. According to Gravely (2003, p.12), customer relationship management is a process of finding, identifying, acquiring and maintaining the most dependable customers for the business. In a modern business environment, customer management is important, and the CRM will help BMW in a number of ways. First, it will make it easier to maintain a close relationship with customers. Given the kind of products that the firm is selling, it is clear that its customers are long-time customers who are going to remain using the products of the firm for a long time. Being able to have a close business as well as a personal relationship with the customers will be of importance to BMW in the long run and the CRM will help in this. The sales department will benefit from the CRM and the sales staff will be able to interact better with customers, both current and potential customers. CRM will also help in getting and processing feedback from customers. Getting feedback from customers is extremely crucial and it helps in increasing customer satisfaction as well as provides valuable information from customers can be utilized in the design process to design a product that better suits the requirements and desires of the customers. ...Download file to see next pagesRead More
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