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In response to the growing need for mobility by consumers, mobile commerce emerged out of e-commerce. According to Tarasewich, Nickerson and Warkentin (2002), M-commerce is “the ability to conduct commerce, using a mobile device, e.g. a mobile phone, while on the move.” in order to remain relevant most organization strive to establish their presence online, which as become a major competitive tool with the ever changing consumer behavior in the competition-ridden market. This paper explores tools and skills necessary to implement electronic and M-commerce in business.
There are numerous sites, such as Google places, that present the chance for business organization to connect with their target market online. Such tools enable the company to stay online making possible to draw a large audience for the business. The organization should stick with chosen sites that are popular and not bother with many others. The organization can decide to stick with Facebook and Twitter, which are supposedly the most popular social media sites.
Photographs tend to draw more attention than status updates. They are usually vivid, precise and welcomed by many users of social media. The fashion and music industries can reap big from using photography approach rather than posting mere status updates. Nonetheless, organizations in other industries can also make use of this approach by posting pictures of their products. This approach is likely to attract a large number of online communities into the organization.
The second way to create an online presence for an organization is through creation of a website. A properly designed website can be a crucial marketing tool that can instill confidence in the business process and also act as an online storefront. All prosperous online business organizations have a fundamental platform that connects all social media profiles. The company’s website should appear formal, certified and established. To gain popularity, an organization
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I declare that I have also read the statement on plagiarism in Section 1 of the Regulations Governing Examination and Assessment Offences and in accordance with it, I submit this project report as my own work. Signature: Date: 02/09/2011 Abstract The development of the World Wide Web has resulted in the considerable development of Internet technologies.
There are different forms and methods that are evolving each day that facilitates the proper organization and running of any sort of business. In this highly competitive world, everything needs to be carried out in a swift as well as efficient manner to attain the necessary goals.
“M-commerce is a by-product of the technology convergence of information technology (IT) with telecommunication technologies (TCT)” (Tiwari, Buse, & Herstatt, 2006, p. 39). At macro level, mobile commerce has been proved as a successful way to earn money in the present world.
Some will see an impact of electronic commerce when total transactions have amounted to a symbolic figure, e.g. 'the first million', when others will wait for a significant portion of transactions in a particular sector to be conducted by electronic means.
Today that sort of hype is over and now we can analyze that worked at that time and what did not. We are now much more aware of what business and commerce require electronically and about information technology. This paper is an effort to give you a glimpse that what is going in the financial institutions and supply chain with regards to the e-commerce.
This technological advancement has transformed the world in to a well connected single entity which increasingly helps in the evolution of various global trends from both the developing as well as the developed markets. Because of emerging trends of globalization,
These are usually travelogues or journals created by travelers and hosted by companies who provide information to consumers free of charge. In this website they have specifications such as timeframe, service class, geographic locations and