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Multinational Culture and Development of a Dominant Market Player - Essay Example

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The report “Multinational Culture and Development of a Dominant Market Player” will be extensively used to draw uniform parallels and inference onto the key ways and manners by which the Sony brand has sought to organize, develop, and differentiate itself…
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Multinational Culture and Development of a Dominant Market Player
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Download file to see previous pages Rather, the process is much more akin to a learning curve through which each and every organization/firm/company must contend. Due to this non-uniformity, each and every firm experiences different levels of success with their attempts to make the difficult transition from that of a successful firm to that of a fledgling multinational. However, it can be argued that if there were such a thing as a single determinant that expressly assured a degree of multinational success it would be those companies that retain a healthy and vibrant culture that pervades every sector of their company and product/service offerings (Lashinsky 2005, p. 80). Such a statement will, of course, be corroborated by this analysis; however, even cursory examinations of a litany of multinational corporations that have succeeded share this common denominator towards eventual success. Moreover, the degree to which Sony focuses its energies on innovation and product development/change will also be discussed. Finally, a thorough examination of the ways in which company culture serve as a type of feedback loop into the items that have previously been listed, compounding, reinforcing, and encouraging the firm to even higher exemplifications of business success will be discussed and analyzed. ...Download file to see next pagesRead More
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