Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Apple_Inc_Week_3 - Thesis Example

Comments (0) Cite this document
Even on their job boards, Apple reflects a persona which encourages professionals that are risk-driven and creative. Careful analysis of Apples market evaluation and available literature…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94% of users find it useful
Read TextPreview

Extract of sample "Apple_Inc_Week_3"

running head: Apples Values And Strategies To Motivate Employees Apple Inc_Week_3 Ronnie Brickey WIU MGT-440 Lawrence, Doreen December 23, Contents
Employees Personality at Apple Inc. 3
Values at Apple Inc. 3
Intrinsic Vs. Extrinsic Motivation 4
Goals, Culture & Motivation 4
Attribution Theory, Perception & Judgment 4
Decision Making & Creativity 5
References 6
Employees Personality at Apple Inc.
Apple has fostered an environment that is highly competitive and specialization-oriented. Even on their job boards, Apple reflects a persona which encourages professionals that are risk-driven and creative. Careful analysis of Apples market evaluation and available literature reveals that it promotes recruiting potential leaders and develop them to fit Apples employee profile. Risk taking, innovation and creativity are the key areas that are emphasized on during recruitment and selection processes. Detail-orientation, creativity and aspiration for simple yet inspiring inventions are the key personality traits that every Apple employee possess.
Values at Apple Inc.
Apple has a set of values that it has fostered in its culture and employees personalities through aggressive training. Some of these values include empathy for users, aggressiveness, achievement, positive social contribution, innovation/vision, individual performance, team spirit, quality/excellence, individual reward and good management. These values appears to be ideological and achievement driven, Apples training manual further reinforces these values. The training manual includes programs like Component Isolation, The Power Of Empathy, Using Diagnostic Services etc. All these trainings methodologies promote Apples values and persuade the employees to act compassionately, be customer-oriented and stay fearless about the feedback (Duerson, 2012; Biddle, 2012). Apples long standing slogan of Think Different pushes its practices, offering and employees to be different, emphasizing on inventive and innovative ways.
Intrinsic Vs. Extrinsic Motivation
When it comes to motivation, Apple has successfully managed to attract and retain potential talent with the help of its intrinsic motivational techniques. Apple provides remuneration that is slightly higher than the average market remuneration package. Its mainly competitive environment and opportunity to progress that motivates employees to perform well in their respective jobs. Apple mainly recruits employees with flair for innovation and challenge. These personality traits comply well with the organizational culture of Apple.
Goals, Culture & Motivation
Apple has a culture that fosters competitiveness, innovation, creativity and ownership. This culture is a resultant of Apples ideology introduced by its leadership. It has managed to devise a working environment that allows employees to operate more independently. Other than on-site jobs through which employees are assigned with goals aligned with their job description with complete ownership, off-site jobs facilitate ownership and independence along with complete responsibility for the jobs assigned. Other than this flexible yet goal driven working environment, non-monetary benefits like flexible spending accounts, accommodation for disabled, employee commuter programs and employee stock purchase program also play role in employees motivation (Apple, 2012).
Attribution Theory, Perception & Judgment
Attribution theory is concerned with how individuals interpret events and how this relates to their thinking and behavior. Attribution theory assumes that people try to determine why people do what they do (Aronson, 2003). In the light of this theory, one can analyze that Apple has a competitive, innovation-driven and creative environment and employees view their success when it is aligned with overall organizational culture and objectives. The expectations of leadership and their criteria for judging employees performance modifies employees perception about themselves and their performance. Hence, it is Apples overall culture that drives their leaderships judgment and employees perception about themselves, their co-workers and performance.
Decision Making & Creativity
Like stated earlier, Apple has managed to make its employees liable for their own performance while providing them complete autonomy at job. Through this work model, employees are encouraged to make their own decisions and be their own leader. On the other hand, creativity is the cornerstone of Apples philosophy. Other than a vast product line bearing impeccable designs, Apples culture, workplace, practices and policies reflect importance of depicting creativity while working with and at Apple. Simple example is Apples career portal which states Creativity from every corner on the main webpage (Apple, 2012).
Apple Inc. (2012), Jobs at Apple, Retrieved 16 December 2012 from
Aronson, E., Wilson, T.D. & Akert, R.M. (2003). Social Psychology. Upper Saddle River, NJ: Prentice Hall.
Biddle, S. (2012), How To Be a Genius: This Is Apple’s Secret Employee Training Manual, Retrieved 23 December 2012 from
Duerson, M.H. (2012), The Making Of An Apple ‘Genius’: Secret Training Manual Reveals Tech Company’s Sales And Service Techniques, Retrieved 23 December 2012 from Read More
Cite this document
  • APA
  • MLA
(“Apple_Inc_Week_3 Thesis Example | Topics and Well Written Essays - 500 words”, n.d.)
Apple_Inc_Week_3 Thesis Example | Topics and Well Written Essays - 500 words. Retrieved from
(Apple_Inc_Week_3 Thesis Example | Topics and Well Written Essays - 500 Words)
Apple_Inc_Week_3 Thesis Example | Topics and Well Written Essays - 500 Words.
“Apple_Inc_Week_3 Thesis Example | Topics and Well Written Essays - 500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Apple Inc the following sub-markets: (1) personal computer industry with its Macintosh line of computers and related software; (2) consumer electronics industry with products such as the iPod and add-on gadgets; (3) digital music distribution through its iTunes Music Store; (4) smart phone market with the Apple iPhone; and (5) magazine, book, games and applications publishing though the AppsStore for iPhone and the iPad tablet computing device. As for the market share breakdown of the said industry, an online article released by the New York Times entitled Computer Hardware Industry Outlook described Apple, Inc. as the top company with the highest market cap of $372 billion....
16 Pages(4000 words)Essay

Apple Inc. case study

...? Economic Projects: Apple Inc Case Study Table of Contents Introduction 3 Background Information 3 Objectives of the Study and Hypotheses 5 Ipad Mini Demand 6 Price Elasticity of Demand 7 Ipad Mini Supply 7 Price Elasticity of Supply 8 Qualitative Forecast 9 Quantitative Forecast 12 Margin Analysis 15 Conclusion 15 References 17 Introduction In this thesis, one was supposed to select a company, government agency or any other service outlet and one of its products to study from an economic point of view. Apple Inc was selected for analysis in this research paper because of its recent growth and variety of quality products that have a high...
15 Pages(3750 words)Research Paper

Apple Inc

...?Apple Inc. Apple Inc. (Apple Computer) was founded in 1976 by Steven Wozniak and Steven Jobs. The first product of the company was a mass-produced personal computer Apple I. Today the mission statement of the firm points out that “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software” (Apple Inc., 2011). In addition, Apple’s goal is to lead the digital music revolution with the help of iPods and iTunes, as well as reinvent the mobile phone with iPhone and iPad. The company’s vision and strategy are in...
2 Pages(500 words)Case Study

Apple Inc

...? \ Apple – History, Braches and Budget Apple – An Introduction Apple Inc. is a US based multinational company that operates in the industry of consumer electronics, computer software and personal computers (Jeffrey, 1988, p32). It is involved in the designing, production and marketing of the wide range of products software and hardware products including iPhone, iPod, iPad, Mac, iLife, iTunes, Apple TV, Mac OS X, iOS and iWork etc. It provides different services to the customer through its Apple Store online, App Store, iTunes Store, iBook and MobileMe. Apple has maintained unique reputation in the industry of consumer...
5 Pages(1250 words)Essay

Apple Inc. Health and Safety Measures

...? Apple Inc. Health and Safety Measures Introduction Apple Inc., formerly known as Apple Computer, Inc., is a multinational manufacturer well known for developing and selling consumer electronics, computer software, mobile devices and personal computers. It mainly deals with the hardware products, which are branded ‘Mac’ - a line of computers. The company was founded on April 1, 1976 as Apple Computer Inc and renamed in January 3, 1977 as Apple Inc after the introduction of iPhone thus making a shift into consumer electronics. It is recognized as the...
5 Pages(1250 words)Research Paper

Apple Inc

...Apple Inc Management and Leadership Paper Swarnambika S Academia Research Leadership has different meanings to various Leadership could be defined as influence, that is, the art of process of influencing people so that they will strive willingly and enthusiastically toward the achievement of group goals (Bass, 1981). In earlier times, managers only needed to know the 'how' of business processes and act upon them. Today, there is a necessity to know and understand the 'why' of business, because the 'why' enables the knowledge power to anticipate business opportunities and be proactive. Leadership is not a one-day thing. It is a journey of constant commitment to excellence without a final destination....
10 Pages(2500 words)Essay

Apple, Inc

...Answer The mission and vision ments of a business are important elements that describe an organization’s scope of work and values that would be incorporated within its operations. They are designed to meet the needs and requirements of the customers through well planned strategy. The mission statement is explicit in its description of the way a business operates currently and vision statement defines its long term directions. The mission and vision statements of Apple Inc. are as follows (ar, 2012). Mission statement The company meets the customers’ digital needs by designing and developing innovative products in the area of mobile communication, computers, accessories, including software, services and...
2 Pages(500 words)Thesis

Apple INC

...Apple Inc. PESTEL Analysis of Apple Inc. Introduction A PESTEL analysis is utilized by companies in order to identify aspects in their external environment which influence their performance and operations. External factors affect both the demand and supply of the company’s products and their costs in the market. This section seeks to address a PESTEL analysis of Apple Inc. in the marketing of their products. This is will include the factors which enhance their improvement or decline in the market share. Apple’s products are affected by political, economic, social, technological, environmental and legal factors which are...
10 Pages(2500 words)Essay

Apple Inc

...Case Study: Apple Inc by Apple Inc. has seen a lot of growth that is a function of Resources, core competence andgeneric strategy of the company. The Company boost resource in terms of knowledge, entrepreneurship, people and finally financial resources. Core competence factor on the other hand comprise of its outstanding leadership, hardware, culture and the most population innovative image. Apple’s success is finally a function its generic strategy. In its strategy to outdo its competitors, Apple employ a strategy based on differentiation and differentiation focus. Resources form the most fundamental premise for any business idea. Before...
2 Pages(500 words)Case Study

Apple INC

...of iPad sales for two consecutive years imposes a threat to financial stability of the company as iPad is one of the two major revenue-generators in Apple Inc. (Euromonitor International, 6) Smartphone subsidy cuts Cuts in telecom carriers’ subsidies could negatively impact the company’s shipments (“Apple Inc.”, 23). If the subsidies will be withdrawn price-sensitive consumers might switch to the other smartphone models Weak presence in emerging markets Table 1. SWOT analysis – Apple Inc. Step 3- Omni-Channel Strategy at Apple Inc. Omni-channel retail implies that customers can either...
11 Pages(2750 words)Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Thesis on topic Apple_Inc_Week_3 for FREE!

Contact Us