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Identify a short business or management project of your own choice related to your programme, this should/could be a feasibility study that will form a pilot for my dissertation - Essay Example

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It can be said that for collecting the insights from the consumers as well as company executives in regards to the Nigerian business environment, the exploratory research strategy was used. The process of analysis and data collection was done by taking the insights from the…
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Identify a short business or management project of your own choice related to your programme, this should/could be a feasibility study that will form a pilot for my dissertation
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Extract of sample "Identify a short business or management project of your own choice related to your programme, this should/could be a feasibility study that will form a pilot for my dissertation"

Download file to see previous pages The analysis of the primary data collected through focus group interviews revealed that majority of the common people of Nigeria believe that the economy of the nation is growing and as a result, the region has developed strong consumer sentiments as well as consumer confidence. Most of the common people of the country also believe that with the growth of economy, there will be a significant rise of jobs, thereby providing value and development to the masses. Talking in regards to prospects for domestic businesses that are developing national and private label brands in the Nigerian market, it can be said that the consumers are creating and increasing their demand. The reason for the increase in demand can be mainly attributed to the saving tendency as well as price sensitivity nature generated out of the low income.
The insight gained from the analysis of the primary data which has been collected by the process of conducting individual interviews of the senior level executives of the various companies revealed that the various variable of the macroeconomic category is comparatively stable as compared to other emerging as well as developed countries. The business executives also showed confidence on the fact that the government of Nigeria is taking necessary steps to boost foreign investment for the development of the nation, through the process of stabilizing exchange rates as well as the addressing issues of capital inflow. The ample amounts of availability of agricultural as well as natural resources, oil and gas are also encouraging significant amount of investments by manufacturing as well as agro based industries (Shelley, 2004, p. 184).
However, talking about the business prospects that are emerging in the markets of Nigeria as well as Africa in general, the top level business executives revealed that the political pressures as well as improper designing of the fiscal structure as well as poor governance are ...Download file to see next pagesRead More
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