The Mission and Vision Statements of Business Apple, Inc - Thesis Example

The mission and vision statements of Apple Inc. are as follows (ar, 2012).

The company meets the customers’ digital needs by designing and developing innovative products in the area of mobile communication, computers, and accessories, including software, services, and networking solutions. Its products and services include iPhone, iPad, Mac, iCloud, etc, and deliver digital content through iTunes, iStore, etc. that meet the changing preferences of customers at competitive prices. The company constantly innovates and manufactures products to address the communication need of its small and corporate clients like the education sector, enterprises, and government customers.

Through strategic planning and state-of-the-art research and development, it continuously strives to redefine communication, including the future of mobile devices and computing devices. Company is committed to diversity vision, statement The company is committed to bringing the best user experience to its customers through its innovative hardware, software, peripherals, and services in the area of technology and digital communication. The vision statement gives direction to the firm and serves as motivation for the workforce to develop collective goals and achieve them through shared learning and a participatory approach.

Answer 2Company’s mission statements clearly state its commitment to diversity. With its business interests expanded across the globe, it addresses the needs of its consumers coming from diverse backgrounds that cut across race, culture, color, and nationality. As such, it not only promotes diversity within its work environment but also strives to exploit the cultural competency of its human capital to innovate and maintain its competitive advantage. It is an equal employment opportunity employer and ensures that there is no discrimination based on race, color, nationality, gender, disability, etc.

It is committed to ‘working with and providing reasonable accommodation to applicants with physical or mental disabilities (apple.com). Moreover, Affirmative action is the crucial ingredient that helps managerial leadership to exploit the unique competencies of a diverse workforce. Workers enjoy equal rights and opportunity, irrespective of their nativity, color, gender, or race. The organization provides a  constant learning environment to its workers so that they can upgrade their skills and knowledge to meet the changing demands of the times.