StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Is Now a Good Time to Acquire UK Marketing Media Agency - Essay Example

Comments (0) Cite this document
Summary
The paper "Is Now a Good Time to Acquire UK Marketing Media Agency?" describes that it is important to note that marketing consultancies and the media in the context fashion industry have a greater opportunity, in the provision of goods and services. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.7% of users find it useful
Is Now a Good Time to Acquire UK Marketing Media Agency
Read TextPreview

Extract of sample "Is Now a Good Time to Acquire UK Marketing Media Agency"

Download file to see previous pages United Kingdom fashion industry is one of the sectors in UK which have registered good performance in the current period. This industry for many years have grown tremendously becoming one of the notable industry in UK. The industry has resulted into significant impact on the social and economic impact in the country. Fashion industry in UK has become integrated to its citizens live hood. This has become turned fashion to be a possible trivial and enjoyable thus becoming more attractive to the potential and the prospective customers (Dransfield 2005).
The overview on the external environmental analysis of this industry enables investors to gather several logistics before investing in this industry. PESTEL analysis entails critical analysis on the political, economic, social, technological, environmental and legal factors which have significant effects to the establishment and the success of every industry.
This analysis is essential in the assessment of any market if it is worth to invest in it. This comprises the examination of the external macro-environment which is important aspect of a company before preparing a business plan. The external environment examination is important in the decision making process. It is also appropriate to carry out this analysis over sometime to ensure that all the uncertainties and the dynamic nature of the industry are addressed in the context of fashion industry market in United Kingdom (Dransfield 2005). Fashion industry in UK is considered one of the competitive markets the world. Big fashion companies such as Burberry, Marks & Spencer, TopShop, French Conection and Super group. The PESTEL analysis is considered one of the best tools in the assessment of the market; the facts from the analysis are used in establishing marketing strategies.
This basically relates to the changes, market dynamism and influences attributed to the government. It is notable that there are a significant number of policies and regulations in UK that have affected the marketing consultancies and the media in regard to fashion industry (Britton 2009).  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Is Now a Good Time to Acquire UK Marketing Media Agency Essay - 1”, n.d.)
Is Now a Good Time to Acquire UK Marketing Media Agency Essay - 1. Retrieved from https://studentshare.org/management/1608567-given-the-present-competitive-environment-is-now-a-good-time-to-acquire-a-uk-marketing-media-agencybased-on-your-analysis-of-the-companys-accounts-should-you-marketing-international-acquire-harringtonscase-study
(Is Now a Good Time to Acquire UK Marketing Media Agency Essay - 1)
Is Now a Good Time to Acquire UK Marketing Media Agency Essay - 1. https://studentshare.org/management/1608567-given-the-present-competitive-environment-is-now-a-good-time-to-acquire-a-uk-marketing-media-agencybased-on-your-analysis-of-the-companys-accounts-should-you-marketing-international-acquire-harringtonscase-study.
“Is Now a Good Time to Acquire UK Marketing Media Agency Essay - 1”, n.d. https://studentshare.org/management/1608567-given-the-present-competitive-environment-is-now-a-good-time-to-acquire-a-uk-marketing-media-agencybased-on-your-analysis-of-the-companys-accounts-should-you-marketing-international-acquire-harringtonscase-study.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Is Now a Good Time to Acquire UK Marketing Media Agency

The UK Now Needs a Written Constitution

...Page The UK Now Needs a Written Constitution Introduction The long lasting doctrine for parliamentary sovereignty in Britain, which has becomealmost synonymous to the British concept of democracy, can be regarded as a principal reason behind the fact that the UK still does not have a written constitution. Even in the case the country moves towards adopting a written constitution, there is an internal debate that what should be the nature of such an arrangement. A highly detailed and lengthy codified constitution may solve several legal issues, but it cannot fully reflect the people’s aspirations. A concise but broadly-worded constitution can help to achieve more political objectives and...
4 Pages(1000 words)Essay

The Power of Real Time Social Media Marketing

...). Cannes Lions 2012: Five-points to a great marketing strategy. Retrieved July 10, 2012, from Cannes Lions: http://www.afaqs.com/news/story.html?sid=34444_Cannes+Lions+2012:+Five-points+to+a+great+marketing+strategy Benioff, M. (2012, May 12). Welcome to the social media revolution. Retrieved October 24, 2012, from BBC News: http://www.bbc.co.uk/news/business-18013662 Beverly, M., and Thomson, T. (2011). The Power of Real Time Social Media Marketing: How to Attract and Retain Customers. New York: McGraw-Hill Professional. Bratton, J., and Gold, J. (2001). Human Resource Management: Theory and Practice. London: Routledge. Crawford, M....
14 Pages(3500 words)Essay

UK marketing analysis

...that the PEST framework will be greatly influential in assessing the impact and influence of the various factors of the macroeconomic levels in the automobile market of UK (Birkholz, 2007, p. 7). Political From the political point of view, it can be said that the nation’s automobile industry suffers considerable amount of impact from the power of the political parties. In the recent times, due to the strong focus and awareness in regards to the environmental welfare, various consumer groups of the European region are engaged in lobbying for considerable revising of the emission targets for various vehicles belonging to the automobile sector. It has to be said that the government of the...
20 Pages(5000 words)Assignment

Structure and Agency in Media and Culture

...as the new manager, a lot was expected of him. The contextual structure stated that leniency did not produce good results and he must do otherwise. Evaluating the contextual surroundings of the structure, he exercised his agency and acted accordingly to turn around the operations with performance and cost cutting measures to show productivity/ profits (Yukl, 77). Conclusion It is imperative that we study the relationships between structure and agency to better understand the environments of the society, and how humans living in that structure should exercise their agency for the benefit of society. We all are somewhat bound and restricted by the constraints of our...
6 Pages(1500 words)Essay

Is now a good time to buy shares in Marks & Spencer PLC (500words)

...Introduction Equities are considered as the most risky investments due to the fact that shareholders get the residual value of the assets left after paying off all other creditors in case a company goes into liquidation. Thus investors often take into account different factors such as financial performance of the firm, historical dividend payout patterns, general economic conditions as well as the current performance of the industry within which the firm operates before making an investment decision to buy any shares. (Brett, 2003). This paper will discuss whether it is a right time to invest into shares of Marks & Spencer PLC, one of the largest organizations in UK. Marks & Spencer Marks & Spencer is considered as the retail icon... , this...
2 Pages(500 words)Essay

UK Marketing Environment

...competition has been set by the present recession in the UK economy. It for a fact that Tesco Plc, the UK largest chain of supermarkets, saw its market share on expenditures on groceries slide to an all time lowest in three years as customers turned to Asda and discounters Aldi Group and Lidl. As Tesco's market share dipped, Asda's and those of the discounters increased. Asda posted an annual market share increment of 17.3% up from the 17% as Aldi and Lidl boosted their share on grocery spending to 2.9 % up from 2.6% and 2.3 % up from 2.2 % respectively (Jarvis, 2009). Actually, as per the current marketing environment...
4 Pages(1000 words)Case Study

Marketing-It's Popcorn Time

...26 March 2007 It’s Popcorn Time and Technology It is irrefutable that rapid technological advancements have provided numerous benefits to business organizations. The commercialization of internet together with the proliferation of dotcoms are just but few manifestations of how technology has driven the global business spectrum. It’s Popcorn Time (IPT), just like any other company which have harnessed the potential of utilizing technological advancement in their operations, can also benefit from the employment of the internet technology, customer relationship management (CRM), and databases in order to enhance its marketing performance and customer service. The popularity and wide...
2 Pages(500 words)Essay

Marketing Communication

...and sent in direct mail to the respective clients. Data collected from the JJB outlets walk in customers by taking their contact details. Media Plan The media plan for JJB is proposed as follows: Advertising Vehicle Newspapers Television Brochures Internet Magazines % of Marketing Budget 40% 50% 5% 3% 2% Timing Before Launch Before Launch A week after launch All the year Depends if something good comes up Form Advertorial Infocommercial Documentary Commercials A 4 size leaflets to reach prospective clients in direct mail Links and banners put up on all websites with high traffic rates (413 words) 3. SPONSORSHIP WORLD CUP RUGBY LEAGUE AUSTRALIA...
10 Pages(2500 words)Essay

Agency

...done by Susan Bordo and Richard Miller in their essays Beauty (Re) discovers the male Body and The Dark Night of Soul respectively, several aspects of agencies are being discussed. By using Foucault way of thinking on the essays of Bordo and Miller, we can be able to deduce how Foucault might treat the particular materials used choose for their examples. For instance, taking one example from Bordo in her essay Beauty (Re) discovers the male Body; she discusses about how the agency of men as supposed to be masculine and in charge has taken a different route whereby males are assuming ladies position. Taking an example from this essay about the advertisement she came across in the New York...
2 Pages(500 words)Essay

What is good marketing

...What is “goodmarketing? The concept of marketing products and services in a consumer market is often seen as ethically dubious by media analysts. On a broader perspective, the inherently weak moral imperative of capitalist culture makes this outcome inevitable. As a result, marketing strategies have attracted much flak and condemnation from the judicious sections of society. There is also a perception that marketers take advantage of people’s weaknesses and vulnerability. In this context, top managers will have to ponder over the following question: ‘When a delicate and disturbing situation leads to a viable business opportunity, how we can follow up without appearing exploitative?’ (Lears, 1995, p.78) It is only through... a...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Is Now a Good Time to Acquire UK Marketing Media Agency for FREE!

Contact Us