Change Management Process - Admission/Application Essay Example

Introduction Change is considered as only thing which is constant for the organizations because if organizations fail to deal with the changing environment, their overall survival may be doomed. However, change may not come itself as there may be different forces which can effectively an influence over the change process forcing organizations to adapt to the new behaviors. These forces either may act together or may work in isolation to actually work on organizations to make them adapt to new behaviors and attitudes to accommodate the changes taking place externally. Change management process however is a dynamic process as organizations have to maintain a balance between those forces in order to ensure that change process completes its required objectives. Due to dynamic nature of the change process, there are also certain factors or forces which actually have an impact on the change process as such. This paper will therefore discuss those forces for change process. Forces for Change Process There are various forces which can affect the change process. Some of them are discussed as under: 1. The overall nature of the change itself is one of the key forces which determine the way change process is going to perform. If change is relatively big and organization wants to achieve bigger results, it can do so by setting up right kind of resources but if change is not big enough organization can optimize its resources. The overall change process therefore largely depends upon the nature and extent of change itself. 2. Resistance to Change by the people: people are one of the most important parts of the overall change process and they can either define the success or failure of any change process. People can reshape the overall change process and can even end the change process. It is therefore important that organization should give due consideration to planning for managing people during change process. People can resist to change or can create people related errors which can hamper the overall change process. 3. Culture of the organization is also another factor which can reshape the way overall change process to be performed within the organization. If culture is not supportive of the change itself, organization may first need to change its culture before actually undertaking the actual process of change. This would require organization to focus more on improving its culture and amend it in ways which can support the overall objectives of the organization. Conclusion Change as a process is relatively dynamic process and every organization need to pay attention to managing change in effective manner. In order to deal with the change strategically, it is critical that the organization must be able to manage certain important forces which can actually de-rail the process of change management. The nature and extent of change process, people involved in change process and organizational culture are some of the forces which can potentially affect the change process. The change process therefore needs to be maintained in proper manner with management taking part in its management. Introduction Mobile Phone industry has gone through a significant change during the current years. The introduction of smartphones has radically changed the way mobile phone industry used to work as smartphone have virtually obsoleted the traditional phones. What is also important to understand that with the introduction of smartphones has changed the way different aspects of the industry have changed? This however has been a rapid change which has unseated many established players in the market and created new players which are now dominating the smartphones market. With the introduction of new smartphones, not only hardware market has changed but the software market changed too. The introduction of new operating systems such as Apple’s system and Google’s Android has changed the whole dynamics for the cell phone market. Considering this change at the external front, Nokia, once giant in cellphone industry but laggard in smartphone market has initiated the process of change. This change has been focused on making a fundamental shift in the way Nokia has been doing business since years. Nokia has been leader in the traditional mobile phones but it is way behind the market leaders in this segment of the business. The rapid rise of Apple as the industry leader in Smartphone industry has made Nokia a very low end player in the market. The external situation therefore demanded Nokia to actually take into consideration the change process and initiate a fundamental change which is taking place in the shape of introducing new products and forming strategic alliances. Structural Changes As discussed above that Nokia has been forced by the external events to make a shift and adapt the change. It historically made traditional cell phones with simple operating systems and that is why it was also the leader in the traditional market. It continues to dominate this market since decades but the introduction of IPhone has virtually changed everything. IPhone is a smartphone by Apple Inc- an American consumer electronics giant which is dominating the developed market of US and EU. It has been able to capture most of the market and rest of the market is captured by Samsung and other players thus squeezing the space for the traditional cellphones. Viewing this situation, Nokia has also made a shift and is now engaged into the strategic partnership with Microsoft to produce touch based smartphones. It has also been able to make structural changes wherein it has made a shift towards touch phones and is discarding its traditional operating system. It has recently launched its new product which is run on the operating system made by Microsoft. Historically, it has been using its own operating system which has proved outdated in front of advanced mobile operating systems of Google Android and Apple’s ios. Both these operating systems are considered as advanced in nature and lack of Nokia’s adaptability to use these operating systems has made it a laggard in touch phone industry with other players taking the lead in the market. Nokia is therefore making a fundamental structural shift and change in the way external environment presented its challenges. The management of Nokia felt the need to change in order to maintain its position and to adapt to new market trends. (Neate)Complacency would have made them obsolete in the market which changes fast. Understanding this, Nokia therefore has undertaken a change which is necessary for its survival. (Nokia) The overall change has been brought about making a change in the products and services offered by Nokia. It is gradually adapting to the new market trends and introducing new mobile phone models which are in accordance with what market requires. It has changed itself to include new products and services which were not traditionally offered by Nokia. As such there was no resistance to change by the Nokia employees as everybody felt the need to change. Conclusion Nokia- once giant in the mobile phone industry and the dominating force which changed the way communication was done wirelessly is now struggling. The introduction of new mobile phone sets by Apple and Samsung has shifted the market away from traditional cell phones to touch screen smartphones. Nokia could not enter into this market on time and resultantly failed to capitalize on this opportunity. It is now making all the changes required to make it work again in an industry which it once dominated. It has partnered with Microsoft to roll out new mobile phone sets which cater to the new needs of the market across the whole world. Works Cited Neate, Rupert. Nokia must change or be burned alive, says chief executive Stephen Elop. 10 Feb 2011. 17 September 2012 . Nokia. Nokia continues its change and renews some of its activities. 2009. 17 September 2012 . Read More