A Group Decision-making Technique in the Marketing Project Team - Case Study Example

Management Case Study Questions Question 3The marketing project team would have employed a group decision making technique which began with identification of the decision which they would ultimately make (Chen and Kyaw-Phyo 32). This means that the members of the project would have worked as a team to set the goal or purpose of the advertisement. Integrated involvement of all members of the project would have been included in the project so that all members would have a contribution in ensuring that the purpose was congruent with the norms of the client company and what it represented in the market.

If the group implemented group cohesion in the decision making process, Derek would have contributed his idea towards the final decision since he had a working experience with the client company and understood its needs. More importantly, the project team would have employed a critical analysis technique in decision making. This means that the group members should have lost their individuality and the possible psychological intimacy barriers that would have existed among them and as a result give objective critique to the contributions of each member.

Moreover, the project group should have come up with criteria of evaluating the decisions made (Chen and Kyaw-Phyo 37). This is important because it would have enabled the most creative ideas which were in conformity with the needs of the client company to be included in the final decision about the design and presentation of the advertisement. The technique of evaluation in decision making would have also helped the group to select the best idea through a group cohesion approach and equal participation in the evaluation and decision making.

As a result, dissimilarity would have been achieved in the implementation of the decision.Question 4Collaborative communication would have been employed by the project team to ensure effectiveness and conformity of the marketing idea with the norms and needs of the client company. Active participatory communication should have also been used by the project team (Lee 210). This means that all members of the team should have been given a chance of communicating their idea elaborately and hence leading to the evaluation process.

Participatory and collaborative communication should have been used by the group in the evaluation process so that the team work process would have cohesively reached the idea that was in conformity with the set criteria and purpose of the project. Because active participation in communication was not used, it was only Conner who had the chance of communicating his idea to the team. Derek was passive in the communication process and as a result his idea of the advertisement was not presented to the group regardless of the fact that this idea was very congruent with the needs of the client and the image the company wanted to portray to the market.

Diversity would have been considered in the selection of the team members so that psychological intimacy and social loafing barriers would have been eliminated in the communication process. Open mindedness would have also been encouraged among the members of the project team so that rapport was created and each individual allowed to communicate ideas freely and collaborative manner. Additionally, a critique based form of communication should have been implemented (Lee 202). This would have allowed the members of the group to give positive criticism to Conner’s idea of the advertisement and as a result encouraging communication of alternative ideas from the other members of the group for consideration and implementation.

Works CitedChen, Jengchung, Victor and Linn Kyaw-Phyo. "User Satisfaction with Group Decision Making Process and Outcome." Journal of Computer Information Systems 52.4 (2012): 30-39 Lee, Bian. "Cognitive Team Diversity and Individual Team Member Creativity: A Cross-Level Interaction." Academy Of Management Journal 55.1 (2012): 197-212