StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Cola wars continue: coke and pepsi in 2010 - Case Study Example

Comments (1) Cite this document
Summary
One of the key issues to be faced by Coke and Pepsi to manage this change and transition is to train and develop their human resource base to adapt such change easily. With the initiatives of gaining control of bottlers, the challenge to manage human resources will be huge. Both…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.1% of users find it useful
Cola wars continue: coke and pepsi in 2010
Read TextPreview

Extract of sample "Cola wars continue: coke and pepsi in 2010"

HR Analysis As Coke and Pepsi move forward from this point, are there any important human resource issues that should be considered as part of theircorporate and business strategies? Explain answer.
Answer
One of the key issues to be faced by Coke and Pepsi to manage this change and transition is to train and develop their human resource base to adapt such change easily. With the initiatives of gaining control of bottlers, the challenge to manage human resources will be huge. Both the firms therefore need to focus upon improving the staffing techniques to ensure that cost effective human resources operations can be carried out. Aligning HR with the overall strategic objectives of the firm will also be another challenge with managing different micro-cultures within the organization may prove a difficult task. This could be due to the fact both Coke and Pepsi are heading towards non-carbonated businesses wherein new firms are going to be acquired. Managing organizational culture and achieving HR synergies can be a challenge.
2. Strategy Analysis
What are the potential drivers of structural change? Consider external factors
Answer
One of the key drivers for structural change within the industry is the health factor which may drive consumers to look for healthy alternatives. With focus on healthy and clean living, carbonated drinks may fail to win consumer confidence and resultantly their demand may decline in future.
Another potential driver for change may be the emergence of smaller and regional level of players which can gain prominence at the regional and local level. Alternative products with sharp focus on managing a small niche of the market may challenge the dominance of Coke and Pepsi. Both the firms therefore may engage into another drive of mergers and acquisitions to withstand this challenge at the small regional level. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Cola wars continue: coke and pepsi in 2010 Case Study”, n.d.)
Retrieved de https://studentshare.org/management/1599193-cola-wars-continue-coke-and-pepsi-in-2010
(Cola Wars Continue: Coke and Pepsi in 2010 Case Study)
https://studentshare.org/management/1599193-cola-wars-continue-coke-and-pepsi-in-2010.
“Cola Wars Continue: Coke and Pepsi in 2010 Case Study”, n.d. https://studentshare.org/management/1599193-cola-wars-continue-coke-and-pepsi-in-2010.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
ca
caesar97 added comment 3 months ago
Student rated this paper as
I had an issue with a case study types of works. All until I came across this website and this particular essay. Even though "cola wars continue: coke and pepsi in 2010" is far from my interests, the structure is so great that I use it all the time as an example for my own works.

CHECK THESE SAMPLES OF Cola wars continue: coke and pepsi in 2010

Cola Wars

... the conglomerate company permits the host company to use its name and operation methods. The companies should continue with product innovation as the industry is saturated and growth is exceptionally low. Continuity of introducing new products and having assorted product line will allow company growth. To maintain growth the two should also increase their market share globally. This is vital to keep them afloat in the current condition of the industry. References Yoffie, D. (2004) the Cola Wars Continue: Coke and Pepsi In The 21st Century. Retrieved on January 12, 2012 from: < http://www.platform.bilkent.edu.tr/generic-moodle-var-libmoodle/blog/attachments/84/Cola_Wars.pdf>... ? Cola Wars Task...
6 Pages(1500 words)Essay

Coke vs Pepsi

...behind the restaurant leadership deciding to stock the product in the first place. b. What were some of the market implications of Coke and Pepsi’s regional exclusivity contracts with the bottlers? As a result of the regional exclusivity contracts that both Coke and Pepsi have entered upon, what this has ultimately done is create mini markets within broader regions or even countries. In effect, mini turf wars as a function of what bottler has dominance are all but guaranteed. One need look no further than the modern day example of this as exhibited between the nations of Poland (dominated by Pepsi products) and Ukraine(dominated by Coca...
5 Pages(1250 words)Research Paper

Pepsi and Coke Financials

...527 Millennium Building Applegate Avenue corner Linden Brooklyn, New York 06 April 2008 Ms. Martha and Mr. Fred Greenfield #145 Linden Suites Washington, California Dear Sir and Madam, Greetings! It is a pleasure to inform you of my final decision regarding the investment choice between Coca-cola and Pepsi stocks. After a thorough analysis of these two companies' financial statements and computation of their respective financial ratios, I would like to recommend Pepsi shares to be a better investment alternative indicated by its better liquidity coupled with higher returns to equity. Attached with this letter is a table highlighting the two business organizations' computed financial...
2 Pages(500 words)Essay

Coke and Pepsi War

...EXECUTIVE SUMMARY The case study ‘Cola Wars Continue: Coke and Pepsi in the Twenty-First Century’ explains the situation and development of both the companies internal and external strategies that has engaged both the companies to battle on for almost a century. The main problem discussed in the case study is the future prospects of Pepsi and Coke and how it is linked to its distribution channel and changing consumer preferences. The bone of content between both the companies has been the market share. In order to gain the upper hand over each other, Coke and Pepsi have used diversification strategies to take advantage of the changing demands of consumers by boosting the domestic market drink consumption and penetrating... competitors in...
12 Pages(3000 words)Article

Cola wars continue:Coke and pepsi in 2010

...this growing need by manufacturing drinks that satisfied this category of consumers. Other than satisfaction of the growing demands by the consumer, the decline in real prices of these drinks has contributed to the profitable nature of the soft drinks industry (Yoffie and Kim 2). In line with this, decline in prices of CSDs makes the soft drinks affordable to a majority of consumers, which enhances the profitability of soft drink companies. In this case, consumers are capable of affording CSDs while avoiding other cheap alternatives such as tea, coffee, juice, bottled water, and other alternatives. Works Cited Pendergrast, Mark. “Cola Wars.” The Oxford Companion to American Food and Drink. Ed. Andrew F....
2 Pages(500 words)Essay

Case analysis -Wars Continue: Coke and Pepsi in 2010

...drinks and therefore Cola had no threat of substitutes. These strategies made Cola successful. Recommendations I would like to give the following recommendations as a way to ensure that Coke continues with its rivalry. The company should ensure that it continues with intensive research on production of diet drinks. The company should also ensure that there is constant marketing of the products. Due to the ability to control prices, the company should ensure that it sets high prices that are competitive so that the company maximizes on the profits. Moreover, the Coke Company should explore more foreign countries as a way expanding its...
2 Pages(500 words)Assignment

Coke and Pepsi

...feathers at Coke and Pepsi because of its insinuation that Coke and Pepsi’s level of environmental consciousness was poor and unfavorable. The ad managed to get more than enough attention, but did not run on CBS, which is a big advertising platform for both Coke and Pepsi. In summary, Coke and Pepsi have had to be more aggressive in their advertising lest Sodastream continue eating into their market share. If Sodastream is able to continue growing CSDs would still dominate, but competition would be much stiffer. All factors considered, CSDs are not going anywhere anytime...
2 Pages(500 words)Assignment

Coke and Pepsi

...Coke and Pepsi Financial ratios Liquidity measurement ratio Current ratio Current ration if the ratio between current assets and current liabilities and is computed from the following formula. Current ratio=current assets/current liabilities For Coca Cola, Current ratio (2012)= 2762/2579= 1.071 For Pepsi, Current ratio (2012)= 18720/17089= 1.095 Profitability indicator ratios Return on assets= (net income/total assets)* 100 For Coca Cola, Return on assets (2012) = (677/5910)* 100= 11.46 percent For Pepsi, Return on assets (2012) = (6214/74638)* 100= 8.33 percent Return on equity= (Net income/average equity)* 100 For Coca...
7 Pages(1750 words)Essay

Cola Wars

...Conclusion The analysis of Cola Wars covers four major aspects of the companies ly strategic analysis, financial analysis, human resources analysis, and marketing analysis. Threat of new entrants in the soft drink industry is low. Bottlers have low to moderate buyer power and have limited bargaining power. Suppliers have high bargaining power. Cola’s substitutes are from outside the soft drink industry. There is significant rivalry between the competitors, though the industry is generally dominated by Coca Cola and Pepsi. Coke and PepsiCo have both experienced an increase in ROE over the decades. While the Equity/Assets ratio of PepsiCo...
1 Pages(250 words)Essay

Pepsi or Coke From

...COKE OR PEPSI Appendix i Liquidity measurement ratio: Coca-cola: 2762/2579 07 Pepsi: 18720/17089 09 Appendix ii Profitability indicator ratios: 2012 2011 Coca-cola: 677/9510= 0.07 749/9094=0.08 pepsi: 6214/74638= 0.08 6462/ 72882= 0.08 2012 2011 Coca-cola= 677/2693= 0.25 749/2899=0.25 Pepsi: 6214/22417= 0.27 6462/20704=0.31 Appendix iii Debt ratio Coca-cola: 6817/9510= 0.71 Pepsi: 52239/74638= 0.69 Appendix iv Operating performance ratio:...
4 Pages(1000 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Cola wars continue: coke and pepsi in 2010 for FREE!

Contact Us