Bharti Airtel in African Market - Essay Example

Despite the many challenges associated with the African market, and though it may not be at the epitome of their expectations, they are at least on the brink of them.

            However, the company has had to make many changes since it acquired Zain Africa in a deal that involved more than ten billion dollars (Campbell 416). The main reason was the existence of established mobile operators in individual countries and across regions. One example is the West African region where MTN has acquired a considerable stake in the market. However, apart from this, the high operating costs, a low-income market, political instability, and restrictive government policies have been among the major reasons for Airtel Africa's reengineering.

            Despite the numerous changes that have faced this company the short-term achievements are exceptional (Campbell 417). The incentives the company has offered, such as low calling, texting, and Internet rates, have ensured a constant rise in the number of its subscribers. Moreover, the recent rollout of 3G Internet speed for its users has been its most successful promotional method so far. The success achieved in the African market has established it among the five top mobile operators in the world.

            In conclusion, Bharti Airtel's reengineering has been beneficial not only for the company but also for the African people. In a general business outlook, it is one of the main contributors to making Africa one of the fastest-growing telephone markets in the world (Pan 14). Consequently, as shown by Bharti Airtel, reengineering is one of the most effective methods to expand, increase profits, and accelerate the growth of a company.