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Current Events - Essay Example

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For a long time, Bharti Airtel has been the face of Asian telecommunication industry as the leading mobile operator with the majority stake of subscribers in the region. This success has been partly contributed to its aggressive market methods, especially the incentives offered…
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Bharti Airtel. For a long time, Bharti Airtel has been the face of Asian telecommunication industry as the leading mobile operator with the majority stake of subscribers in the region. This success has been partly contributed to its aggressive market methods, especially the incentives offered to the population of mainly third world countries where poverty is among the leading problems. Having achieved this fete in Asia, the company decided to venture into the volatile African market and attempt the same through its international expansion program. Despite the many challenges associated with the African market, and though it may not be at the epitome of their expectations, yet they are at least at the brink of them.
However, the company has had to make many changes since it acquired Zain Africa in a deal that involved more than ten billion dollars (Campbell 416). The main reason was the existence of established mobile operators in individual countries and across regions. One of examples is the West African region where MTN has acquired a considerable stake of the market. However, apart from this, the high operating costs, a low-income market, political instability, and restrictive government policies have been among the major reasons for Airtel Africa reengineering.
Despite the numerous changes that have faced this company the short-term achievements are exceptional (Campbell 417). The incentives the company has offered, such as low calling, texting, and Internet rates, have ensured the constant rise of the number of its subscribers. Moreover, the recent roll out of 3G Internet speed for its users has been its most successful promotional methods so far. The success achieved in the African market has established it among the five top mobile operators in the world.
In conclusion, Bharti Airtel reengineering has been beneficial not only for the company but also for the African people. In a general business outlook, it is one of the main contributors to making Africa one of the fastest growing telephone markets in the world (Pan 14). Consequently, as shown by Bharti Airtel, reengineering is one of the most effective methods to expand, increase profits, and accelerate the growth of a company.
Works Cited
Campbell, Dennis. Mergers and Acquisitions in Europe: Selected Issues and Jurisdictions. Alphen aan den Rijn, The Netherlands: Kluwer Law International. 2011. Print.
Pan, Hiu. Africa and Mideast Monthly Newsletter 08-010. London: Information Gate Keepers In, 2010. Print. Read More
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