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E-Business In Practice - Essay Example

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This paper looks at the new market created by e-books and e-readers and their impact on the conventional publishing industry. In the introduction section, the terms e-book and e-reader are defined. E-books and e-reading peaked as a phenomenon in 2008 with the rapid development of the Amazon Kindle. …
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E-Business In Practice
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Download file to see previous pages This paper begins with conducting market analysis of e-books and e-readers. It then proceeds to evaluate the needs of customers with regards to e-books and e-readers. Further, the paper continues to analyse the disruptive effect of this technology to the publishing industry’s value chain. Finally, the paper conducts a strategic analysis of the future direction of this market and makes recommendations for conventional publishers to undertake in order to remain competitive in future.  This paper highlights that books are big business. According to PwC in 2009 people globally spent $108 billion on books. Already, readers in the twenty-first century use an increasing amount of electronic texts in the form of e-mails, web pages, text-messages, online catalogues, databases and e-newspapers. E-books are a natural extension to this move towards electronic text. In the United States the Association of American publishers reported revenues of  $969.9 million in 2011 for e-books excluding the religious category and sales from smaller, independent publishers. In Europe, the e-book and e-reader market is still in its infancy though it holds promise, especially in the UK, which stands to benefit from the extensive range of English-language e-books available. The growth of e-books in the UK is expected to be driven by two factors: the proliferation of multifunctional devices, such as tablets and smartphones that can be used to access e-books, and the rising importance of the electronic special interest book market.  ...Download file to see next pagesRead More
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