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SWOT Analysis for Isle of Wight Food Show - Essay Example

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This research is being carried out to evaluate and present the SWOT analysis for Isle of Wight food show to assess the current and future capacity in responding to the internal and external environment of the company…
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SWOT Analysis for Isle of Wight Food Show
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Download file to see previous pages The researcher states that the Isle of Wight (IOW) Food Show is jointly organized by Isle of Wight Tourism, Isle of White Chamber of Commerce, the Island Traders’ Association and Wiley Events. It is a two-day event taking place from 1 pm to 6 pm. Entry to the festival is free as per the Needles Park pays per attraction policy. Exhibitors are charged £200 for the services rendered to them. Venue of the food show is Needles Park, Alum Bay in the North West of the island. Various stakeholders to the food show include accommodation providers, event organizers, transporters, visitor attractions, the local council, and DMO. Wiley Events has been the leader in the line of bespoke event management since 2001. Teddy Toddington and Pippa Powell, the partners of Wiley Events carry 20 years experience in event organizing. Both are experts in their own right and divide job functions as per their acumen into different event management functions. Wiley is also in an advisory role of offering consultancy services to other companies particularly in the areas of sales, operations, and administration. There are 21 specific touring sites, as identified by tourism data. Caravan sites also organize touring and camping, capturing 8% visitors of the event market. Summer is the peak season of tourism in the IOW when occupancy rate is 80%, which reduces to 37% in the spring and 19% in the autumn season. There are 60 worth-seeing sites, as per the Attractions, Mini-guide 2005 and places of interest could be 200, as taken from the Tourism Baseline Audit 2003. Measuring 23 miles by 13 miles, the Isle of Wight boasts of near about 2.6 million visitors each year with an approximate tourism spend of £352 million a year, tourism being 24% of the Island’s GDP and the first tourism destination to encourage quality and supervised stay facility; Once reaching to the Isle of Wight, one finds the transport infrastructure fully customised for visitors’ comfort. ...Download file to see next pagesRead More
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