STRATEGIC MANAGEMENT ANALYSIS - Essay Example

In this paper, we would analyze the company’s competitive position through several tools of internal audit and external audit by using matrices, like Grand Strategy, I-E and Space. The aim of this paper is to analyze the past, current and the future of the company through various strategic perspectives and also provide recommendations for sustaining competitive edge in the future. Marriott International’s headquarter is situated in Bethesda, Maryland, United States. The acclaimed and respected chain has more than 150,000 employees globally and 60 percent of them belong to female and minorities category.

Marriott hotel was an idea executed in 1927 by J. W Marriott in Washington, D.C. in United States. Currently, it’s a globally renowned in the hotel and lodging industry and is presently led by J. W Marriott, Jr. Marriott International is one of the World’s finest and topmost organization running chains of hotels and extending franchisee business after extensive scrutiny of service excellence; it is perceived to be as being one of the best in providing allied lodging facilities. It boasts of 18 different brands and more than 3400 hotels and resorts across the world.

Marriott chain has been recognized as one of the ‘100 Best Companies to Work For’ by Fortune for last few years consecutively. The chain has around 3100 hotels and lodging facilities operating in United States with presence in around 70 different countries across the world. In a successful journey of over 80 years, Marriott International has created a niche and enjoys a proud position among existing competitors. In the context of strategic management, the vision statement is considered to be the long term view of company’s ground objectives and operation, just like Marriott International’s vision statement: “to be the world’s leading provider of hospitality services” (Abrahams, 1999, p.293). Ever since the Marriott was funded, its management has practiced the principle