A small high quality restaurant - Assignment Example

This paper is a business report to the owners of a small high quality restaurant on how Internet Technologies (E-business) and Information Systems (IS) could enhance their business operations. The current global market is largely driven by advanced technologies like internet technologies (E-business) and Information Systems. These have been very instrumental in effective marketing, advertising, customer retention and capturing new markets. The effect of this is that those-businesses which only utilize very basic computer facilities are greatly disadvantaged.

This is because their business operations cannot be able to match with those of similar enterprises which utilize E-business and IS. This therefore necessitates the adoption of such technologies and strategies in order to match up with the existing business trends and competition levels. Amor (1999) explains e-business as the conduction of business over the internet. The-business functions performed over the internet include buying, selling, collaborating with business partners and servicing customers.

Such a strategy is very timely for businesses considering the increased access to the internet by many people for various reasons including search for the best eating places. This can apply both to the local as well as international customers for example tourists or people who travel for business purposes. E-business is about the application of ICT to support the-business activities of an organization or enterprise. Beynon-Davies (2004) states that the use of ICT enables the external activities of a business to be performed more effectively.

It also fosters the relationship of a business with other businesses, individual and groups. According to Kalakota and Andrew (1997) the processes used in e-business enable-businesses to link their internal data processing with the external ones in a more efficient and flexible manner. With e-business, customers are allowed to pay for their goods using cheques. This