StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Strategic Management: customer support - Essay Example

Cite this document
Summary
In the research paper “Strategic Management: customer support” the author analyzes good customer support services. The operational management and the Human Resource (HR) departments have a bigger role to play in the development of the respective companies…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.2% of users find it useful
Strategic Management: customer support
Read Text Preview

Extract of sample "Strategic Management: customer support"

Download file to see previous pages

In any marketing sector marketing plan is considered to be very important and a thoughtful business plan cannot be overemphasizes because much hinges on it: financial support, management of the available resources like operation and finances, credit from suppliers, promotion and marketing and last but not the least company’s goals and achievements.The important elements of marketing plan are to precisely define the business, identify the goals and serve as the firm’s resume. Pro forma balance sheet, an income statement, planning precise strategies and cash flow analyses comprises the basic components of a marketing plan.

Preparing a marketing plan helps in the allocation of resources properly, making good decisions and handling of unseen or unexpected complications that may become hurdle in the future development of the business. One of the important aspects of marketing plan is that it provides organized information about the company and importantly a good business plan helps in attaining a loan application. Other important applications include informing the details of the company to the sales personnel, suppliers and others so that they become aware of company’s goals and achievements.

One of the important areas of development in consumer marketing section is attracting customers. According to marketing and advertising rules and guidelines, customers always impress upon to buy something for themselves. The marketing agencies to attract the customers, of their product through media. Home Depot strategies.. Preparing a marketing plan helps in the allocation of resources properly, making good decisions and handling of unseen or unexpected complications that may become hurdle in the future development of the business.

One of the important aspects of marketing plan is that it provides organized information about the company and importantly a good business plan helps in attaining a loan application. Other important applications include informing the details of the company to the sales personnel, suppliers and others so that they become aware of company's goals and achievements.One of the important areas of development in consumer marketing section is attracting customers. According to marketing and advertising rules and guidelines, customers always impress upon to buy something for themselves.

The marketing agencies to attract the customers, they make publicity of their product through media. Home Depot strategies fully coincide with the above rules.In the present market everything sells by brand names, the marketers are expected to put up good brand name products for sale. The purchaser desires to have or own a good brand name product and material with good quality at reasonable and cheaper rate. If the marketers were able to meet this demand of people of the society, definitely there would be a souring business for their product.

It may be right to say that marketers and advertisers are in a position to meet the desires of customers up to some level. In order to provide those customers with a branding strategy, they tailored it to the actual market. Outside the country, where they needed to build a strong brand, such as in the United States,

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategic Management: customer support Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/management/1512197-strategic-management-customer-support
(Strategic Management: Customer Support Essay Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/management/1512197-strategic-management-customer-support.
“Strategic Management: Customer Support Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/management/1512197-strategic-management-customer-support.
  • Cited: 0 times

CHECK THESE SAMPLES OF Strategic Management: customer support

Value Chain and SWOT Analysis

strategic management is nonetheless one of the most indispensable areas for business entities.... Thomson (2002) stated two reasons why strategic management this is so. … First, strategic management is crucial as "there is a compelling need for managers to proactively shape how the company's business will be conducted (Thomson 2002).... strategic management becomes a roadmap that guides the company in achieving its goals....
18 Pages (4500 words) Essay

The importance of customer support services

To stay in the present marketing world a company should have good customer support services.... High Fields Hotels from its good service, customer support service and with competitive prices has achieved this.... hellip; The quality of the product should always be of high standard. The customer care side concentrates mainly on providing services to the customer.... customer care section plays an important role on deciding how good a Hotel's services are and should be taken seriously at all times....
5 Pages (1250 words) Essay

Intel Corp Strategies, Organizational Design and Strategic Controls

hellip; Today, it is mostly known by its innovative business practices as well as strategic management of its resources that is helping it to dominate the market. Historically, Intel's growth has been in phases as its initial focus was producing on Static Random Access Memory (SDRAM) however gradually it entered into commercial production of microprocessors.... However, in order to attain such mission and objectives, Intel has set up organizational design and strategic controls in such a way that they support its mission, vision, values and objective....
4 Pages (1000 words) Essay

Managing Customer Service

This paper analyzes the main principles of customer service management.... customer loyalty is of primary importance for the long term financial prosperity of a business or any organization.... Each service strategy aims to improve its customer care and to meet the needs of its customers in the most professional manner.... Strategic approaches aim to continuously enhance the understanding of the customer service and how to implement it into the routine work with clients....
8 Pages (2000 words) Literature review

Strategic Brand Management

… Operating any business at present without any strict strategy for its development, as well as without any knowledge in the field of strategic management means leading this business to decline and bankruptcy.... Thus, the role and meaning of the strategic management as a whole and separate strategy is essential for the present day business development.... Theoretical marketing and strategic management state, that management of the company should be highly qualified and have enough expertise in the field of management and strategic development....
15 Pages (3750 words) Essay

Strategic Quality and Systems Management

esources, tools, and systems to support business processes in a strategic quality change.... emarkably, the customer is presumed to be right; hence, his/her voice should be heard and attended to.... Employees should collect data from customers on their views on the product and customer satisfaction.... They will be used to improve product quality and manage supply channels to ensure that the customer is satisfied on the produced foods....
2 Pages (500 words) Essay

Strategic Management - Strategic Audit Format

Technically support the customers – The computer industry not only needs to concentrate on manufacturing of computer hardware but also needs to ensure that all further technical difficulties faced by the customers are looked into and proper solutions are provided.... There has to be a continuous link with the customers so that support and assistance can be provided at odd hours....
19 Pages (4750 words) Essay

Benefits Of Customer Relationship Management

CRM is also an all-embracing concept that smoothly incorporates field support operations, customer service, sales, and other processes that concern customers.... The writer of an essay "Benefits Of customer Relationship Management" reports that CRM has developed to become one of the most influential organizational concepts and customer relationship theories in the last fifty years, providing organisations with a way of managing their associations with customers....
8 Pages (2000 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us