I need you to decide a topic, then I need to talk with my module tutor to change it - Coursework Example

Online retailing started in middle and late of 1990s. From the start of this it’s created the rivalry between off line and on line selling. This rivalry is getting fierce every day. Only shopping malls are viewing huge rate of shoppers in these days but still internet is dominating it. It is now a nightmare for traditional stores that e-marketing one day will take their entire market share. But some experts saying that footfall in shopping centres are increasing with the same pace like internet shopping so why not e-shopping and traditional shopping cannot stay together?

The experiences online buyer having when they buy products from online sellers from their well programmed and hi-tech websites are extraordinary. Customers really enjoy the shopping with transparent discounts and product details. Online shopping saved the customers from fraud practices and unfair prices of various traditional shopping centres. In retailer website total product description along with specifications are available. Not only one product but several competitors product with the benefit of price and quality comparison page is available.

(TESCO PLC Case Study, 2011) Business Model: Here we are discussing about TESCO’s customer relationship management. Internet is a great factor to change TESCO’s business model. . Demand is also shifting from quantity to quality. Proper planning and management decision send TESCO towards its goal. TESCO’s employees, customers are its top priorities. Presence of TESCO in several locations of this world with high value assets can be seen and it has a bright future with tremendous growth opportunity.

Chairperson of TESCO believes in diversity in workforce which gives us the reason behind TESCO’s equal number of male and female employee ratio. The Chairman once said that, “In the last four years (since 2007), the number of female directors at Tesco has increased by 42, an increase of nearly 70%, and we are working hard to help women succeed in senior roles more generally throughout the company. There are currently three women on our PLC Board (19%) and women in senior management positions account for 29% across the Group as a whole” (Tesco PLC, 2013).

TESCO adopted modern technologies to compete in this competitive market. In future as uses of internet increasing TESCO is using this technology to give its customer the outmost comfort and reliability. This study will find out the impact of technology in business development of TESCO. Information Technology and several communication technology helps TECO to gain advantageous over its rivals. For customer TESCO started its online portal. By this study it will be clear that for business development statistics is important or not?

(Suddath, 2013) Business Plan: Several Modern day technology TESCO is using. Three major functions of using information technology and communication technology are followings. Because of online technology TESCO got a new market. Information and communication technology