Managing Innovation, Design and Creativity - Essay Example

? Details Recommendations for Mr. Empanada Introduction Mr. Empanada stands out as a potential market leader in the franchising sector, but needs to implement some recommendations in order to achieve this fete. First, they have to come up with a more colorful logo that is not only eye catching, but also one that captures the spirit of the organization. Such a logo should be one that current and potential clients can identify with. Second, I recommend that the organization should add a healthy compo meal to its breakfast menu. This should enable it to sell more as customers will have a variety to choose from. As a retailer, Mr. Empanada should know that retailing is all about constant persuasion, even though a myriad other factors influence-buying behavior. Visual cues influence buying decisions to a great deal, with color being the most significant. In light of this, customers place value on color more than they do on other factors as smell, sound or texture. Color has a great psychological effect on consumers. Diversifying the breakfast menu to include a healthy combo meal will grant clients an opportunity to sample other meals, effectively increasing sales and revenue. This will have a positive impact on the company’s fortunes for a long time. Diversifying the menu will help this organization to attract new customers, and to eat into its competitors’ client base. This is because presently, Mr. Empanada’s competitors have healthy combo meals on their menus. Mr. Empanada should take a cue and expand the menu. Make a Colorful Logo Prior to the era of digital branding and graphic design, businesses took logos as a luxury worth bypassing. During that era, companies placed emphasis on customer loyalty and good rapport. These days, the business environment is high competitive, calling for companies to invest heavily in attractive logos. Customers have an orientation towards color, and this calls upon companies to invest in an eye-catching logo that captures its aspirations in an apt manner. Mr. Empanada needs rebranding. The current economic setting now forces businesses to reinvent and re-evaluate their operations to remain relevant. These include branding and marketing strategies that arrest the imagination of customers. Every effort to rebrand must have a goal. In this case, Mr. Empanada needs to stand out from the crowd by being highly visible. A good logo must remain imbedded in customers mind; elicit discussion, and making competitors notice (Vaid 144). The logo must not make false promises, but must live up to customers expectations. It would be naive to create a logo that promises the best in the market, and then come up with substandard good or services. Customers must feel that the business is venturing into a new environment that promises an improvement on the past. Its current logo has too much green color. Green does not stand out well for a company that serves a variety of foods as some clients may confuse it for a vegetarian joint. This could make it lose out on potential customers who are not vegetarians. A logo is the first thing a potential client sees and remembers. This is why it must stand out and set the tone for the branding strategy (Wheeler & Katz 119). In essence, Mr. Empanada knows that logos are the corporate faces. They display an organization’s special identity, providing critical information through colors, images and fonts. They should make the customer to identify with the organization. They are a shortcut to advertisements and marketing. Mr. Empanada should invest in a comprehensible but unique logo. While there are many colors to choose from, an organization of Mr. Empanada’s stance should go for colors that target customers identify with. The colors should reflect freshness, a sense of faithful service, trustworthiness, and loyalty. They should for the entire company’s brand identity. An amateurish logo would be a complete turn off to customers. A good logo should blend well with the company’s overall goals and objectives (Aitchison 57). Mr. Empanada stands to benefit greatly from a good logo. First, it will emphasize the company’s overall brand identity. This will make it easier to communicate information to current and potential customers. It will tell the message in a clear and coherent manner, saving on advertisements costs. Second, a good logo will attract and maintain customers. This will see the overall client base rise, resulting in high turnover and profits. Additionally, the logo will result in repeat buying for customers. The more consumers like and identify with a logo, the more likely they are to respond in a positive way to consequent encounters with the company (Budelmann, Kim, & Wozniak 273). A good logo also emphasizes the organization’s professionalism. A substandard logo could erode these positive developments. Add a Healthy Compo Meal for Breakfast Diversification is crucial for any business that desires to keep at par with its competitors. There is not a single business that can remain competitive by remain static. Innovation and diversification are crucial elements for keeping abreast with the ever-changing business environment (Stamm 231). Mr. Empanada should embrace creativity and innovation and tap into the new market that healthy combo meals provide. Failing to include this on the menu denies it of revenue. There is a large market for these combo meals, going by the fact that the organization realizes it is losing revenue. Mr. Empanada is at a disadvantage by not having a healthy combo meal on its menu. This is because its competitors have these meals. Its competitor, McDonalds, has combo meals that retail for less than $5.00. McDonalds has other meals apart from five burger combos costing between $5.19 and $ 6.52. Currently, Mr. Empanada has a choice for children’s meals with an option of three mini empanadas or three chicken chunks, together with a tiny order of a drink and steak fries. This meal does not suffice for an adult. This organization should know that satisfying the customer is central to meeting business goals (Markides 87). All that Mr. Empanada has to do is to start offering healthy combo meals at a reasonable price to attract and satisfy their customers. Conclusion Remaining competitive and profitable requires organizations to adapt to the changing business environment. There is always need to carry out extensive research and self-evaluation to identify areas that need change or improvement. Remain static is a recipe for failure. An organization could easily become redundant for failing to adapt to changing times. Mr. Empanada should learn from this, and implement the recommendations above. They are not costly or time-consuming. Designing a new logo should entail a thorough market research to identify what would be in concert with the market trends. A good logo for Mr. Empanada would improve its fortunes. Introducing healthy combo meals will expand its customer base. These recommendations are easy to implement, yet the benefits of doing so, could be monumental. Works Cited Aitchison, Jim. Cutting Edge Advertising. New York, NY: Prentice Hall, 2003.Print. Budelmann, Kevin, Kim, Yang & Wozniak, Curt. Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands. Beverly, MA: Rockport Publishers, 2010.Print. Markides, Constantinos. Diversification, Refocusing, and Economic Performance. Massachusetts: The MIT Press 1996. Print. Stamm, Bettina. Managing Innovation, Design and Creativity. West Sussex, UK: Wiley and Sons, 2008. Print. Vaid, Helen. Branding: Brand Strategy, Design, and Implementation of Corporate and Product Identity. Watson-Guptill, New York, NY: 2003.Print. Wheeler, Alina & Katz, Joel. Brand Atlas: Branding Intelligence Made Visible. Hoboken, NJ: Wiley, 2011.Print. Read More