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However, this has since changed as today organizations recognizes and appreciates the role played by employees in ensuring performance and productivity of the company. In addition, the emergence of field or organizational behavior created an avenue through which companies can use various strategies to promote performance of employees. One of these strategies is effective communication in the workplace. This promotes interaction, creates trust and loyalty allowing employees have freedom in the workplace.

In addition, it promotes employee motivation and job satisfaction leading to good performance. Organization functions that utilize communication include leadership and management. When it comes to leadership there are different leadership styles and organizations need to focus on those that promote open communication. Good examples of use of leadership to promote effective communication are seen in the case of Starbucks and Google.Inc, which are discussed in this paper. Introduction Organization behavior refers to the concept of managing the behavior of individuals in the workplace, for instance, organization of the human resource, organization’s response to employees and employees’ welfare issues.

These strategies help the organizations in improving performance at the workplace and achieving competitive advantage over other organizations in the industry (McShane & Glinow 2010). Other aspects of organizational behavior include understanding several behaviors that applies to the organization and motivating them to achieve the best of organizational performance (Luthans 2011). Furthermore, organizational behavior involves an investigation of the impacts of groups, individuals, and organizational structures on the behavior of actors of organizational behavior.

Therefore, organizational behavior is an imperative aspect of the organization especially in this 21st century where much emphasis is put on people and their contribution to the company. According to Luthans (2011), people are the key to success of every organization as the employees’ contribution to the organization is irreplaceable. Thus, organizations strive to capitalize on this aspect for productivity. A good example of organizational behavior is communication. Communication refers to the technique of transmitting and understanding information between two or more individuals.

It involves sharing of feelings, thoughts, expressions among other things transmitted through verbal and non-verbal communication modes. Communication is highly essential in an organization often referred to as the life wire of the business. Nelson and Quick (2012) defines communication as, ‘the evoking of a shared common meaning in another person’ (p.278). The evocation plays a fundamental role in the organization because it enables formation of effective interpersonal associations in the workplace.

These then translates to successful job performance and eventually, attainment of the organization’s goals. However, the concept does not top at communication, but requires effective to communication to achieve organizational success. According to Nelson and Quick, four elements of communication must be fulfilled to achieve and enhance effective communication, and these are the receiver, the communicator, the message, and perceptual screens. Evidently, communication is highly beneficial in the workplace; hence, this paper explores the application of communication on various aspects of the